How the 10 Most-Followed Brands are Leveraging Pinterest

Photo SearchPinterest is definitely catching the interest of big and influential companies, mostly fashion and media based companies. Including, one of may favorite websites, Mashable!

Magazine companies have seen the advantages of the new image based social media, including Real Simple and Better Homes & Gardens. Both of these magazines benefit from Pinterest because decorating tips are best translated through images. Kate Spade New York is leading the way for fashion brands on Pinterest, with almost 17,000 followers. Instead of waiting to see the newest ad in a magazine, customers can go on Pinterest and peruse all the newest looks.

One company that interests me greatly, it is not a media or fashion company, it is Whole Foods. While it may seem odd that a speciality grocery store has almost 15,000 followers on an image based social media platform, but it makes sense. They have figured out exactly how to portray their brand and company values through images with pictures of gardening, recipes, and food specials.
Via mashable.com

Via Scoop.itBeing Your Brand

Image: Danilo Rizzuti / FreeDigitalPhotos.net

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2 thoughts on “How the 10 Most-Followed Brands are Leveraging Pinterest

  1. Pingback: Things are Starting to Get Pinteresting | Being Your Brand

  2. I tend not to leave a lot of remarks, but i did some searching and wound up here How the 10 Most-Followed Brands are Leveraging Pinterest Being Your Brand. And I actually do have 2 questions for you if you usually do not mind. Is it only me or does it look as if like some of these comments look like left by brain dead people? :-P And, if you are writing at additional online social sites, I would like to follow anything new you have to post. Would you list of the complete urls of all your communal pages like your twitter feed, Facebook page or linkedin profile?

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