Should My Brand be on Pinterest?

Atomicdust, an agency in St. Louis, posted a great blog on how to determine if your company should be using Pinterest.  As of now, Pinterest is driving more referral traffic than Google+, YouTube, and LinkedIn combined (10 million monthly visitors and growing).

I really enjoyed this post because it asks three straight-to-the-point questions about Pinterest and your brand:

  • Are there compelling images associated with your brand?
  • How much time do you have?
  • How well do you know your brand’s core values?

Takeaways:

  1. Use compelling images that link out to great content, this will not only promote your company but it will improve your website’s SEO with more inbound links.
  2. Social media is important to your company and requires time, and Pinterest is no different. Set aside time to not only find images but to also to respond to followers and repin pictures from your followers.
  3. Create a multi-dimensional brand image by creating multiple boards on varying topics.
  4. Pinterest is about expression not content, though it can drive traffic to content.

Use the link below to check out the full blog and learn more:

Should My Brand be on Pinterest? – Web Design and Marketing Blog.

About these ads

7 thoughts on “Should My Brand be on Pinterest?

  1. Pingback: Things are Starting to Get Pinteresting | Being Your Brand

  2. Looking into doing a Pinterest account for a company that works in the high end real estate sector. I know they can create compelling content for prospective home buyers and value for real estate agents. I really think the potential is there for any company that creates products/services that consumers want to ‘window-shop’ for. It just brings what they want, and only that, to their browser.

    • Alec, I think that Pinterest would be perfect for a company in the real estate sector. Using great images to drive people back to their website/intriguing content is exactly what Pinterest can do for their business. In addition this will create link building which will increase search engine rankings. Win Win Win!

    • I think that has been a concern for a lot of companies who would like to use pinterest but are not very visual. One of my favorite companies on Pinterest is Learnvest, which is a online financial advice company target towards women. They have definitely done a good job of using pinterest to build their brand and link back to their site.

      It will be interesting to see what new types of companies start using pinterest.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s