Banana Republic is doing an amazing job of promoting their new Mad Men collection. Their newest promotional effort was spontaneous, innovative, and buzz worthy.
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During a Virgin America flight from New York to Los Angeles, Banana Republic held a spontaneous fashion show right in the middle of the airplane. Using the aisle as the runway, they featured the new styles from their Mad Men collection for both men and women. They combined the video of the event with the tagline “Add a little glamour to your flying” and posted it YouTube, where it became a viral sensation. This event was perfect, down to the fact that they coordinated having five popular bloggers on the flight. The bloggers were under the assumption that they were attending a fashion show for the Mad Men collection in Los Angeles and were caught by surprise as well.
Customers no longer respond to traditional advertising and marketing efforts. It is more important now than ever to find a way to create buzz about your brand and shock your customers. Make Them Remember Your Brand!