Reblogged from OnePerspective by Nick Martin:
For brands trying to create a strong social media presence it can be tough resisting the urge to plug brand messaging with every Facebook post or tweet. You've probably already heard the advice that you need to "engage in conversations" via social rather than unilateral just shouting unilaterally and most likely you agree with the statement. That said, just because you understand the need doesn't mean you know how to act on it.


