This is a great blog on how to perfect your tone when writing content for social media. Social media isn’t about sounding like a brand or company, it is about making a personal connection with your customers. Don’t try to sell your customers constantly through social media. Your customers are not following you on social media to find out every single detail about your product, they can do that on your website. They follow you to connect and build a relationships with the brand. Check out the article for more tips! Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
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