There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great blog on “Predicting Social Media Outcomes”.
Here is little snippit, but check out the full posting to find out more about the what to consider before you start using social media, to ensure it is a success.
- Understanding your audience
- Understanding your brand
- Influencer engagement
- Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric (beingyourbrand.com)
- How To Use Social Media Marketing : 5 Suggestions (ruralstops.blogspot.com)
- 3 Strategies to Boost Your Business With Social Media (socialmediatoday.com)
Originally posted on My/Spective by Nick Martin:
Marketers get discouraged because they don’t get the results from social media that they expect. That disappointment quickly turns into a dismissal of social’s value for their business. The assumption is that the reality doesn’t live up to the hype, or that their brand just isn’t a good fit in for social.
The problem is that many marketers and advertisers view their objective, at a very high level, as getting their message in front of as large a relevant audience as possible and doing so enough times that behavior is eventually influenced.
What that point of view neglects to consider is that the social web operates under a set of unspoken norms. Conversations flow in a certain way and for specific reasons within a dynamic context that isn’t easily identified, nor easily predicted. There are more variables at work than with traditional media, but that doesn’t mean the value social brings can’t…
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