There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great blog on “Predicting Social Media Outcomes”.
Here is little snippit, but check out the full posting to find out more about the what to consider before you start using social media, to ensure it is a success.
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- Understanding your audience
- Understanding your brand
- Influencer engagement
- Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric (beingyourbrand.com)
- How To Use Social Media Marketing : 5 Suggestions (ruralstops.blogspot.com)
- 3 Strategies to Boost Your Business With Social Media (socialmediatoday.com)