Marketers get discouraged because they don't get the results from social media that they expect. That disappointment quickly turns into a dismissal of social's value for their business. The assumption is that the reality doesn't live up to the hype, or that their brand just isn't a good fit in for social.
The problem is that many marketers and advertisers view their objective, at a very high level, as getting their message in front of as large a relevant audience as possible and doing so enough times that behavior is eventually influenced.
- Understanding your audience
- Understanding your brand
- Influencer engagement
- Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric (beingyourbrand.com)
- How To Use Social Media Marketing : 5 Suggestions (ruralstops.blogspot.com)
- 3 Strategies to Boost Your Business With Social Media (socialmediatoday.com)