4 Social Media Platforms to Watch in 2012
When the Pinterest phenomenon began, I was personally caught off guard. Even with all the marketing blogs I follow, I did not hear of the new popular social media platform. After reading and writing about the new addicting platform, I became curious about what else could be on the horizon.
Everyday new social media platforms are created, and the creators believe it will be the next “Big Thing”. However, not every idea can be the next Facebook or Pinterest. I do not think I will be able to predict the next craze, but there are four social media platforms that I think look promising and very interesting.
GetGlue is a social network that allows users to check-in to and share what they are watching, listening to, and reading. By checking into TV shows or movies, users can receive recommendations, exclusive stickers, discounts, and other rewards. There are already over two million users signed-up for this new platform.
While I understand the check-ins, recommendations, and discounts, I do not understand the stickers. Users who earn stickers can have them mailed to them. Though, I do not know how many users actually want physical stickers. I am curious to see how this platform will grow, whether or not it will stay independent, or if it will become part of a bigger platform like Facebook.
Kickstarter is the world’s largest funding platform for creative projects. Users all over the world can pledge money to music, film, art, technology, design, food, and publishing projects. In order to fund a project, users must reach their goal amount by a set date. For those who pledge money, funds are not withdrawn until the project reaches its target amount by the set date. Those looking to invest in a project can search by project type and location. Therefore, you can help locals trying to get a project going. Each project includes a description and details on what donors will receive in return for pledging money.
An example of a local New Orleans project that was successfully funded through KickStarter was the New Orleans Film Society presents “Movies to Geaux” project. Those who pledged money received great things in return. If a donor pledged $20 or more, they received a New Orleans Film Festival t-shirt and a ‘thank you’ on the NOFS website. The benefit a donor receives depends on how much they pledge. For this project, if a donor pledge $55 or more they received a new Moviegoer membership and a ‘thank you’ on the NOFS website.
Storenvy is a social marketplace for indie sellers. I would compare this platform to the other popular online marketplace Etsy. On the website, it state that “Storenvy is doing to e-commerce what Tumblr has done for blogging”.
- An individual URL that you can use on business cards and other business items. (example – http://mystore.storenvy.com)
- Customizable store layouts that are easy to use and can be altered with or without CSS & HTML knowledge.
- A store profile on the Storenvy marketplace, which displays products in search results.
- Allows customers to follow your store.
- Store promotions with a Facebook “Like” button and postings of new products to your Facebook wall automatically.
- Store admin panel to track orders, inventory, and traffic statistics. As well as, the ability to set up discount codes, add up to 5 images for every product (you can add unlimited products), and manage your SSL certificate and payments.
Storenvy also gives shoppers a social experience:
- Letting them find out who is following their favorite stores.
- Comment on and join conversations about products.
- Like the store on Facebook.
Tout is a video sharing platform that allows users to share 15-second video status updates in real time across many different platforms. Videos can be shared on Tout.com, Twitter, Facebook, SMS, and sent to email contacts. This platform is already popular with celebrities and news outlets, such as USA Today, ESPN, and CBS.
Users can also follow other users to get real time updates on new video status updates and see who else follows them. Most videos are classified by a hashtag to make searching and sharing easier. If a user likes a video, they can “ReTout” it. ReTouting is the same as retweeting a tweet to followers. To create a more social atmosphere, users can reply to (comment) on videos to join conversations with other users watching the same video.
- How To Drive Traffic Between Social Media Platforms (beingyourbrand.com)
- Hunger Games Social Media Strategy Breakdown (beingyourbrand.com)
- Fortune: Is Pinterest the Next Facebook? (one37.net)
- Social Media Marketing Trends (beingyourbrand.com)
- The Social Media Landscape in 2012 – Infographic (futurelab.net)