How Your Speech is Damaging Your Career

I recently watched Jillian Michael’s interview with Tara Mohr, author of  “10 Rules for Brilliant Women“. During the interview they discussed the speech mistakes that we unconsciously make during interviews, and during our everday  professional life, that  can damage our careers. Tara Mohr is renowned for her self-help advice, she has been featured on: Big Think, CNN, Forbes, Huffington Post, Today Show, International Business Times, and USA Today.

In the interview, they talk about four features of our speech that can quickly turn a strong confident statement into an unsure question. The following are the four speech mistakes we make, that we probably don’t even know we are making:

Don’t Discount Your Own Advice

When you are presenting your opinion be careful not to unintentionally add on a ‘disclaimer’, you don’t have to apologize for having an opinion. During an interview, or while at work, try not to down play your opinion by adding a “but” to your sentence.

Saying “I think that…..” is a confident statement that others will take seriously and that will contribute to a discussion. In comparison, statements such as “I think this but…” or “I’m not an expert but…” often make the speaker appear uncertain and the statement appear unimportant.

Lost the “Just” Already

I have never thought about how often I say “just” but I admit I say it a lot (something I plan on changing). This four letter word can quickly turn a strong sentence into a weak one:

Stronger: “I am concerned” “Can I speak with you for a moment?”

Weaker: “I’m just concerned” “Can I speak with you for just a moment?”

While it may be just one word (haha), it may be the difference between leading a conversation and sitting on the side lines.

“Uptalk” is NOT a Good Thing

“Uptalk” is when we raise our pitch at the end of a sentence, like when we ask a question. When you raise our pitch at the end of a sentence, it makes it sound like you are not sure of yourself or confident in your decision/opinion. Tara recommends that we should focus on going down in pitch at the end of a sentence instead of up, this shows authority and confidence. Hey, Oprah does it so it must work!

Pause for a Moment

Whether you are in an interview or giving a presentation, in your mind picturing placing a period at the end of your sentence and then wait a moment. This will protect you from saying something you don’t mean to and helps you make sure that others have a chance to ask their questions.

While they focuse on applying these rules to an job interview, I think that they are definitely applicable to a person’s overall career.

Do you find yourself falling into these speech traps?

If you do, take Tara’s advice and don’t try to change all these habits at once, make this a long term project.

Check out Tara Mohr’s website for the “10 Rules for Brilliant Women“.

Google’s Playbook for Winning at Mobile

Mobile Applications For Mobile MarketingMobile usage is on the rise as more and more consumers are purchasing smartphones and tablets. Mobile marketing, whether through advertising, a mobile site, or an app, is the best way to reach your customers at the exact point of purchase. With mobile marketing you can reach customers at the moments that matter the most.

Google understands the importance of mobile marketing and also that it can be quite intimidating to those of us that have not ventured into this media before. To help people understand and build their own mobile marketing strategies, Google has created “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile“.

The playbook is broken down into 5 easy sections – the 5 most importance mobile questions a executive should be asking:

  • How does mobile change our value propositions?
  • How does mobile impact our digital destinations?
  • Is our organization adapting to mobile?
  • How should marketing adapt to mobile?
  • How can we connect with our tablet audience?

This playbook offers great tips and resources for serving the mobile customer, creating mobile-optimized websites, building branded mobile apps, developing a mobile search strategy, understanding mobile brand building, integrating on-line and off-line marketing channels, and adding tablet to your strategy.

In each section Google includes great examples and case studies on how other companies have successfully reached their mobile customer, including:

  • Chase
  • Walgreens
  • Delta
  • Starbucks
  • Walmart
  • 1-800-Flowers
  • Dominos
  • Coke

For a concise to-do list for implementing what you learn in the playbook, check out the conclusion section for a checklist of the top 10 things to remember when diving into mobile marketing.

  1. Define your value proposition by determining what your consumer wants to do with your business in mobile. Benchmark against others in your industry for ideas.
  2. Build a mobile website. Once you have a mobile website, check the stats and optimize based on consumer usage.
  3. Build an app for a subset of your audience after your mobile site strategy is in place. Don’t forget to promote your app.
  4. Assign a Mobile Champion in your company and empower them with a cross-functional task force.
  5. Set up a meeting with your agencies about what’s working and what’s not for your brand on mobile and tablets.
  6. Search for your brand in mobile, as a consumer would. Take 5 minutes and do this today. What’s working? What’s not?
  7. Separate mobile-specific search campaigns from desktop search campaigns so you can test, measure and develop messaging specific for mobile.
  8. Run rich media HTML5 ads to extend your branding message to reach the mobile audience.
  9. Assign everyone in your marketing org the action item of reviewing their programs through a mobile lens.
  10. Check out your tablet consumer’s experience with your brand. Take 5 minutes today and search for your brand on a tablet as a consumer would. What’s working? What’s not? Maximize the tablet environment with rich media creative.

Does your company have a mobile website? How do you plan on using mobile marketing in the future?

Image: suphakit73 / FreeDigitalPhotos.net

Google Launches Cloud Storage Service

Brianna Smith:

Google has launched its cloud storage service Google Drive. Google Drive is similar to DropBox and will most likely be beneficial for all types users, from students to traveling sales reps. Similar to DropBox, you install an app on your computer to access files anywhere. Google is supposed to be coming out with an iPhone and iPad app soon, but it is not available yet. I agree with this article in that Google Drive does not have any specific advantages over DropBox at the moment, but it is more convenient for those already using Google Docs on a regular basis. Do you think you will use Google Drive? Do you think you would switch from DropBox to Google Drive?

Originally posted on Financial Post | Business:

Google’s long-awaited cloud storage service, Google Drive, is finally here.

The app is available on the web (via Google Documents), Mac, PC, and Android. An iPhone and iPad app is coming soon, Google says.

We took the web, Mac, and Android versions of Google Drive for a spin.

View original 117 more words

Why Relationship Marketing is Important

Check out this great interview with Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.

In the interview, Mari discusses why relationships are important to businesses (regardless of size or type) and why businesses need to improve their listening skills. She explains that it doesn’t matter if you are a B2B or a B2C business, you should always think of your company as a P2P (people to people).

Relationship marketing involves using multiple medias to communicate with your customer:
– social media
– Blogs
– Email marketing
– Offline marketing

Lessons all companies should learn about relationship marketing:

- Personalize and humanize your brand. Don’t be afraid to humanize your brand even if you are a big or medium size company. Focus on using the first person “I/Me” not “Us”, and using people’s names when replying to customers through social media.
– You do not need to be a big business to do relationship marketing. It is just as important for small businesses to focus on relationship marketing.
– When using Facebook focus on posting great content and having an engagement strategy in place beforehand. Be consistent and don’t get discouraged, it will take a while to for users to become engaged.

Check out the full interview below.

Have you focused on using social media to build relationships with your customers? Have you found other ways to create new relationships or maintain current customer relationships?

5 Companies Rocking Social Media

Social media has become one of the greatest tools for companies to build relationships with their customers. While some companies are hesitant to use social media because of the inability to control negative comments, others realize that the benefits extremely outweigh the risks.

The infographic below breaks down how 5 companies were able to leverage the best features in social media and are rocking it!

Check out the social media strategies for:

  • Dell – focused on using social media to listen to what their customer’s wanted
  • Morton’s Steakhouse – used social media to surprise their customers
  • Unisys – focused on the resource sharing benefits of social media
  • KLM – used social media to provide 24/7 customer care
  • ABC – used social media to promote new shows & enhance the entertainment experience

Check out more about social media strategy creation and the future of social media.

5 Companies Rocking Social Media

Design in Business

Check out this great blog on how thinking like a designer leads to business success. This article breaks down the very interesting relationship between design and business. Have you ever thought that design could impact your business strategy or organization structure. The way that design can spark innovation is they same way it can impact how you make decisions and evolve as a company. This article definitely has inspired be to try breaking away from the way I normally work and take more of a “design” perspective.

How Marketers Will Use Social Media In The Future

Each year the Social Media Examiner publishes the ‘Social Media Industry Report‘. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that they focused on was:

“How will marketers change their future social media activities?”

Overall, marketers plan on increasing their use of social media in the future. However, the tools that they utilize and how much the use each tool will change.

YouTube

YouTube and other video platforms are leading the pack, with 76% of marketers planning on increasing their use of YouTube and/or video marketing in 2012.

Facebook

Not a big surprise, Facebook came in #2 with 92% of marketers planning on using Facebook in 2012 and 72% planning on increasing the activities on top of that. Only 4%Facebook Usage 2012 Social Media Industry Report of marketers do not plan on using Facebook at all; however, this is most likely due to the industry that their client is in. Clients in industries such as healthcare or manufacturing are less likely to include Facebook in their social media strategy.

I found it very interesting that Facebook is the #1 focus of those just getting started in social media. This makes sense because it is most likely the platform that they are most familiar with. In addition, B2C companies plan on increasing their use of Facebook much more than B2B companies. B2C companies are able to reach in customers more easily using Facebook than B2B companies. However, B2B companies can use Facebook for building and monitoring their online reputation. For more information about how B2B vs. B2C companies use Facebook, check out this infographic.

Twitter

Overall only 69% of marketers plan on increasing their activities on Twitter; however, this increase will most likely be by enterprise level companies and local small businesses. Marketers realize that due to the real time nature, maintaining and monitoring a Twitter account effectively requires a significant time commitment. As such, marketers currently dedicating 21 hours or more per week on social media are more likely to increase their use of Twitter.

Blogging

Blogs are great for driving site traffic and increasing search rankings. Due to the benefits of blogging, it is no surprise that 86% of marketers plan to either continue or increase blogging. Similar to Twitter, blogging requires a significant time commitment to write, edit, and post articles, as well as monitor comments. Due to the necessary time commitment, marketers who are currently dedicating 11 hours or more a week to social media are more likely to increase their blogging efforts.

Google+

The platform that most of us are aware of and probably have an account on, though we probably don’t use it much, is Google+. Some interesting statistics on Google+ usage include:

  • 67% of business plan on increasing their Google+ activities
  • 1 in 5 businesses have no plans on using Google+ in the future
  • Men are more likely to use & increase usage of Google+
  • It is the #1 platform that marketers want to learn more about

LinkedIn

In 2012 B2B companies are more likely to increase their usage of LinkedIn, while only about 1/2 of B2C companies will increase their usage. As a tool for networking, LinkedIn definitely has more benefits for B2B companies than it does for B2C. B2C companies will most likely use LinkedIn as a tool to increase brand awareness in their industry and search for potential employees.

Photo Sharing

The industry report states that only 60% of marketers even plan on using photo sharing sites such as Pinterest, Instagram, and Flickr. Photo Sharing Site Usage 2012 Social Media Industry ReportHowever, I believe that these numbers no longer accurately reflect where usage is going based on:

  • Rapid growth in the popularity of Pinterest
  • Facebook’s acquisition of Instagram

I think that there will be a much larger increase in usage, as well as a decrease in the percentage of marketers who have no plans of utilizing photo sharing sites.

 

Geo-location Services and Daily Deals

Of all the statistics in this section of the report, I found the information on Geo-location services and Daily Deals the most interesting.

Only 23% of marketers plan on increasing their use of geo-location services like FourSquare in 2012. This is particularly interesting since FourSquare just hit their 20 million user mark this week. (Check out more information here)

72% of marketers have NO plans to use daily deals, such as Groupon or LivingSocial. This percentage really surprised me since Groupons were recently very popular. The decrease in usage may be from lack of repeat participation by companies or lack of profitability.

10 Ways to Increase Search Engine Rankings

Brianna Smith:

This article on search engine optimization is great for both beginners and intermediate marketers looking to better understand search engines. This article includes 10 easy to understand tips for increasing your site’s ranking in organic searches. If you want to increase your site’s search engine traffic, your site will need to show up on the first page of search results. Only one site can be #1 in a Google search, so I recommend setting a goal to get your site to appear above the fold. This article not only has great tips, it also has includes excellent resources for understanding and implementing an SEO strategy for your website. Check it out!

Originally posted on deborahhurley:

Search Engine Optimisation (SEO) is the process of improving the visibility of your website/webpage in search engines through the unpaid or ‘organic’ search results.

Why is SEO so important?

It is a fact that the majority of consumers use search engines such as Google to look for a product online before their purchase. If your website is not showing up on the first page of search engine results you will receive less visits to your site and less visits = less sales. With this in mind, if you cannot be found online then you need to change what you’re doing.

Research shows number one is best 

Researchers at Cornell University conducted an interesting  eye tracking experiment on how users interact with search engines. The main aim of the experiment was to see how users interact with the list of ranked results of search engines, if they read the abstracts sequentially…

View original 734 more words

Inbound.org – The Best Source for Inbound Marketing Content

I recently discovered what might be the best source for quality articles relevant to those in the digital community and probably my new favorite website! Inbound.org is a website designed for the passionate digital community. The purpose of the site is to provide the best and most current online content on all aspects of inbound marketing, including (but definitely not limited to):

  • Advertising
  • Blogging
  • SEO
  • Social Media
  • Analytics
  • Mobile
  • Email
  • Entrepreneurship
  • PR
  • Web Development
  • Design
  • Content

Inbound.org was launched mid February and has been quickly growing in popularity with those passionate about all things digital. The brilliance behind this site came from its founders Rand Fishkin of SEOMoz and  Dharmesh Shah of Hubspot. It is kind of like the Reddit or Digg of inbound marketing, but with a MUCH more attractive site design. The simplicity of the site design and structure is perfect for perusing articles. Similar to other social bookmarking websites, Inbound allows users to Upvote their favorite articles. The design of the site has made it very easy for new users to determine how to “Vote” for the articles that they like.

Up voting article submissions on Inbound.org

A very intriguing feature of Inbound.org is that registration requires users to have a Twitter account. I really like this feature because if you are truly passionate about social media, web development, SEO, analytics, etc., you should are already have a Twitter account and be active in the digital community.

The 3 Ways To Use Inbound

Hot Submissions Incoming Submissions and Share Articles on Inbound org

Hot Articles

The Hot Articles page lists the most popular articles on Inbound.org at that time. Below is a screen shot of what you might see while on the Hot Articles page. I understand that the articles listed are the most popular, however I don’t quite understand the ranking method. Articles are not listed by the number of Upvotes, though it appears that their may be an algorithm that determines the hottest articles based on time of article submission and number of Upvotes.

Hot Articles Listings on Inbound org

Incoming Articles

The Incoming Articles page is similar to the Hot Articles page, but it lists the newest submissions in chronological order. Think of it as a Twitter feed of newly submitted articles and you are actually interested in all of the posts!

Share Articles

Sharing Articles on Inbound org

All the articles listed on Inbound.org are submitted by users. The image to the right is the Share Article screen that users can use to submit articles to Inbound. For the Article Title option, you can either select your own title or a title will be created from the article URL. However, it is almost always best to write your own title because the number of characters displayed in the listings is limited. As a base, I recommend following the standard for SEO best practices and keep the title shorter than 70 characters (including spaces). Keep It Short And Sweet! Since the listings do not include a summary of the article submitted, it is extremely important that the title is intriguing and does not get cut off.

Good and Bad Article Title Examples Inbound Org

When submitting an interesting article, you are also required to select one of 23 categories that the article falls into. This feature is very helping when searching through the Hot Articles or Incoming Articles lists because the article category is included in the article listing. At this time you can search for a specific topic but it pulls articles from varying categories. The one feature that I hope to see as the site grows is the ability to sort submitted articles by category, and maybe even by hottest or newest articles in a single category.

Inbound.org does a great job bringing together bloggers, marketers, and those passionate about all things digital. It may even become your main news source for industry news. Why spend extra time searching for the newest blog posts and articles that interest you when you have a haven of the best and most interesting articles already available.

WARNING! You may become addicted to this site and spend all free time reading the great article submissions! (I already have!)

Have you been on Inbound.org? Do you think you would use it as a source for industry news?