Check out this interview Scott Monty, head of social media at Ford Motor Company.
During the interview, Scott discusses how to connect and engage with customers through social media. Scott also discusses:
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- How Ford uses Google+ and why creating a conversation on Google+ is different compared to other platforms
- How they measure the sales impact of their blog
- Why social media is about creating a story
- Using humor in your social media marketing
- Upcoming trends in social media
How Ford Engages Customers With Social Media (socialmediaexaminer.com)