This article on search engine optimization is great for both beginners and intermediate marketers looking to better understand search engines. This article includes 10 easy to understand tips for increasing your site’s ranking in organic searches. If you want to increase your site’s search engine traffic, your site will need to show up on the first page of search results. Only one site can be #1 in a Google search, so I recommend setting a goal to get your site to appear above the fold. This article not only has great tips, it also has includes excellent resources for understanding and implementing an SEO strategy for your website. Check it out!
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Originally posted on deborahhurley:
Search Engine Optimisation (SEO) is the process of improving the visibility of your website/webpage in search engines through the unpaid or ‘organic’ search results.
Why is SEO so important?
It is a fact that the majority of consumers use search engines such as Google to look for a product online before their purchase. If your website is not showing up on the first page of search engine results you will receive less visits to your site and less visits = less sales. With this in mind, if you cannot be found online then you need to change what you’re doing.
Research shows number one is best
Researchers at Cornell University conducted an interesting eye tracking experiment on how users interact with search engines. The main aim of the experiment was to see how users interact with the list of ranked results of search engines, if they read the abstracts sequentially…
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