I recently wrote an article for the Mudbug Media blog titled "Build a Following with an Integrated Social Media Strategy." In the article I used Lowe's Home Improvement store as an example of a company who got it right. The following are snippets from the article about each component of Lowe's strategy: Lowe's Facebook Strategy … Continue reading Building Brand Loyalty with an Integrated Social Media Strategy
Check out this very interesting article by Nick Martin, recapping his recent presentation at the International Customer Reference Program Conference in Boston. In the article he breaks down his presentation into the following two categories: Impacting the Right Conversations Means Influencing the Bottom Line Business need to understand the different stages of the customer life-cycle. … Continue reading The Influence of Social Media on Sales