Monthly Archive: June, 2012

6 Tips for Effective Email Marketing

Today’s consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook,… Continue reading

The Brand Spiral of Death

The term branding is thrown around a lot in relation to every facet of marketing and advertising, and as such its’ true meaning has become lost in the shuffle. A company brand is… Continue reading

What’s Their Worth? Facebook Vs. Pinterest Visitors

Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. It has also grown into one of the most popular… Continue reading

How Social Media Has Changed the Sports Industry

Originally posted on American Sports Addiction:
As the internet continues to be a driving source of information for global society, communications and marketing specialists in addition to sports leagues are beginning to adapt…

Jenna Langer: 5 Ways to Humanize Your Brand

I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is “human”. As we all know, humanizing a brand is… Continue reading

How to Bring Life to a Social Media Strategy

With many factors influencing the success of the real-time online conversations surrounding your company, social media can seem overwhelming at the beginning. These influencing factors include Learning multiple platforms (ie. Facebook, Twitter, Blogs)… Continue reading

The Mobile Purchase Path

Mobile usage by consumers has been on the rise, and it isn’t slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using… Continue reading