Today's consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook, checking their email, and more. However, even with all the different ways consumers are being targeted they still have the power to … Continue reading 6 Tips for Effective Email Marketing
Month: June 2012
The Brand Spiral of Death
The term branding is thrown around a lot in relation to every facet of marketing and advertising, and as such its' true meaning has become lost in the shuffle. A company brand is not its' logo, slogan, or website, these are a product of a brand just like the services or products that a company … Continue reading The Brand Spiral of Death
What’s Their Worth? Facebook Vs. Pinterest Visitors
Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. It has also grown into one of the most popular social media platforms. But, can it really compete with the "Big Kahuna" of social media, Facebook? Does Pinterest drive valuable site traffic? … Continue reading What’s Their Worth? Facebook Vs. Pinterest Visitors
How Social Media Has Changed the Sports Industry
Are you a social media and sports addict? Or just interested in the ways different industries use social media? Well, check out this great article on the role of social media in the sports industry. Using real-life examples, the article breaks down how social media techniques have been used to build player notoriety, create a … Continue reading How Social Media Has Changed the Sports Industry
Jenna Langer: 5 Ways to Humanize Your Brand
I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is "human". As we all know, humanizing a brand is not a small request; as medias (i.e. social media) and customer expectations continue to change, this challenge becomes more difficult. In the … Continue reading Jenna Langer: 5 Ways to Humanize Your Brand
How to Bring Life to a Social Media Strategy
With many factors influencing the success of the real-time online conversations surrounding your company, social media can seem overwhelming at the beginning. These influencing factors include Learning multiple platforms (ie. Facebook, Twitter, Blogs) Maintaining a constant conversation with followers Writing & posting on a schedule By having a strategy in place and investing time each … Continue reading How to Bring Life to a Social Media Strategy
The Mobile Purchase Path
Mobile usage by consumers has been on the rise, and it isn't slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using mobile devices to learn about products and complete purchases. Moosylvania, an independent advertising agency in St. Louis, conducted a study to analyze … Continue reading The Mobile Purchase Path