Mad Men vs. The Modern Marketer

Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution of the marketing and advertising profession, from Mad Man to Now.

In the infographic, Matt breaks down each aspect of both the 50′s/60′s marketer and the modern marketer; from the clothes they wear to the tools they use to reach consumers. Check out more about the evolution of “the art of influence” below! Continue reading

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What Marketers Need to Know About HTML5

As marketers, it is important that we are knowledgeable about changes that could affect how customers and search engines interact with our clients’ websites. Whether you work at an agency, follow some of the popular marketing blogs, are tech geek, or are all of the above like me, you know that web development has being going through a change lately, known as HTML5.
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Optimizing the Timeline Format for Page Engagement

Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc).

Mashable Facebook Timeline Eyetrack StudyIn response to the page format change, Mashable completed an eyetrack study to determine how consumer experience has changed. Consumers used to be focus the majority of their attention on the page’s news feed, both text and image posts. When viewing pages in timeline format, consumer attention is focused almost entirely on the visual elements, such as the cover photo, profile image, app thumbnails, and images. Content posts are usually the last items that consumers view. Continue reading