Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution of the marketing and advertising profession, from Mad Man to Now. In the infographic, Matt breaks down each aspect of both the 50's/60's marketer … Continue reading Mad Men vs. The Modern Marketer
Month: July 2012
6 Steps for Connecting with Customers
Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand meaning. Building a connection with customers is not a simple nor a quick endeavor; rather, it takes consistency, determination and a … Continue reading 6 Steps for Connecting with Customers
6 Ways to Inspire Employee Productity
Check out this article for 6 great tips on how to encourage employee productivity, including my favorite tip "lead by example". This article is does a great job explaining how to use these techniques and why they are important.
What Marketers Need to Know About HTML5
As marketers, it is important that we are knowledgeable about changes that could affect how customers and search engines interact with our clients' websites. Whether you work at an agency, follow some of the popular marketing blogs, are tech geek, or are all of the above like me, you know that web development has being … Continue reading What Marketers Need to Know About HTML5
Optimizing the Timeline Format for Page Engagement
Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc). … Continue reading Optimizing the Timeline Format for Page Engagement