The right packaging can make or break a customer’s decision to purchase a product. If the packaging is unappealing, a customer will not give the product a second thought. Instead, they will move right on to a competitor product, and a sale, as well as a potential customer relationship is lost.
For the report, 347 Facebook advertisers were surveyed, and the results were analyzed by leading industry experts from Likeable Media, WebTrends, Buddy media, BlitzLocal, and Social Fresh. The follow is a recap of some of my favorite sections of the report.
Why Do Companies Advertise on Facebook?
- Brand awareness
- Audience Growth
In addition, companies set their advertising goals based on these same four reasons. Continue reading
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including:
- What platform will your end users view the email in? (Apple Mail, Gmail, Outlook, or on their Mobile Device)
- What day of the week should you send your emails to get the highest click through rate?
- What is the desired action you want recipients to take upon reading the email? (Also known as your conversion)
- Are you sending the “right” message to the “right” people? (Not all customers are alike, so not every email campaign should target every customer.)
However, when done correctly, email marketing is a powerful tool for reaching your audience. Email campaigns are targeted, allowing you to reach a section of your customer base with a focused message. Based on research from HubSpot, targeted and segmented emails have a higher CTR than mass email communications. For example, these emails can focus on an action that the recipient has already taken, creating a more personal connection.
Dan Cobley, a marketing director at Google, gave a presentation at the TED Global 2010 conference titled “What Physics Taught Me About Marketing”. When I first saw the title of this presentation I was hooked, I had to know how can marketing and branding principles be explained using physics. Well, Dan Cobley explains just that using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics. Continue reading
Each year Burson-Marsteller, a leading global public relations and communications firm, completes a social media check-up examining how Fortune 100 companies use popular social networking platforms including: Twitter, Facebook, YouTube. This year, the study also included a review of how the world’s leading brands are using the newest game players, Google+ and Pinterest. Continue reading