Monthly Archive: August, 2012

Starbucks: Refreshers

Originally posted on It's All In The Package:
Starbucks amazes me. The company has some majorly brilliant marketing minds, in my opinion. And they’ve long since had extremely strong branding for both…

Facebook Ads 2012 Report Recap

Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook’s advertising tools. For the report, 347 Facebook advertisers were surveyed, and the results were… Continue reading

How to Create a Successful Email Marketing Campaign

With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there… Continue reading

Marketing Explained Using the Laws and Principles of Physics

Dan Cobley, a marketing director at Google, gave a presentation at the TED Global 2010 conference titled “What Physics Taught Me About Marketing”. When I first saw the title of this presentation I… Continue reading

How Fortune 100 Companies Use Social Media

Each year Burson-Marsteller, a leading global public relations and communications firm, completes a social media check-up examining how Fortune 100 companies use popular social networking platforms including: Twitter, Facebook, YouTube. This year, the… Continue reading