While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one of which is email marketing. While other online medias, such as Facebook and Twitter, continue to grow in popularity, I think that there may be a … Continue reading Why You Shouldn’t Give Up on Email Marketing
Month: September 2012
Social Media’s Biggest Blunders Infographic
With millions of people using social media every day and growing, it is more crucial than ever that you are prepared for any difficult situations that may arise, such as Facebook post or Tweet that was never supposed to have been published. Luckily, there are a many examples of social media screw-ups that we can … Continue reading Social Media’s Biggest Blunders Infographic
Agile Marketing: What is it and Why is it Important?
The following is my most recent blog post for Mudbug Media entitled "What is Agile Marketing and Why is it Important?". Agile Marketing…Is it just a buzzword or a new way of marketing that could have a big impact on productivity and creativity? Agile originally began as an approach to software development, but the ideas … Continue reading Agile Marketing: What is it and Why is it Important?
Top Cities for Social Media Savvy Small businesses Infographic
Check out this great infographic on the top cities in America with social media savvy small businesses. Leading the way is San Francisco, Los Angeles, Washington D.C., Seattle, and San Diego.
The Power of Social Media for Small Businesses
Manta recently completed a survey of 600 small businesses across the United States to determine level of activity from small businesses on social media, and how valuable it is to the growth of their businesses. The following infographic breaks down the findings of the small business social media survey, including: The importance of networking online … Continue reading The Power of Social Media for Small Businesses
The Challenge of Creating a Connection Between Multiple Brands
So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: "There are five brands within a larger corporate brand. Each brand is required maintain their own online identity, but must also stay connected to the parent company." Yeah, I would … Continue reading The Challenge of Creating a Connection Between Multiple Brands
Top 10 Restaurant Chains on Social Media
We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media What do I want to eat? I will just Tweet out the choices and … Continue reading Top 10 Restaurant Chains on Social Media
All Marketers Feel the Ups and Downs at JC Penney
JC Penney has been going through a lot of changes lately, and that is an understatement. After changing their logo, leadership, strategy, and pricing model, they have been losing both their identity and their customers. But, they may have a plan to turn it all around. Check out this great article by Lisa Arthur about … Continue reading All Marketers Feel the Ups and Downs at JC Penney
The Pluses and Minuses of Google+
The following is my most recent blog on Mudbug Media's Blog au Roux about how to determine if Google+ could benefit your social media strategy. The buzz about Google+ has revved up again lately, possibly due to the negative press that has been recently circling around Facebook, like the sharks in shark week. The press … Continue reading The Pluses and Minuses of Google+