Top 10 Restaurant Chains on Social Media

 

We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media

What do I want to eat? I will just Tweet out the choices and see which wins.

If I check-in to this restaurant on FourSquare could I get a coupon?

I’m such a good cook! I’m going to post a picture of what I made for dinner on Facebook!

Where should we eat for dinner? Let’s see what has the best reviews on Yelp!

I would totally make this awesome dish on Pinterest, and it would look JUST like the picture!

These are statements that we have probably either said ourselves or heard someone else say. Social media has become so engrained in our lives, that it can even become part of our dining experience. Whether it is choosing what/where to eat, sharing a great meal with all our friends/followers, or browsing for fun new recipes to use in the future, social media is creeping into our kitchen’s territory.

Check out the infographic below to find out what restaurant chains are most popular on social media. The infographic breaks down the top 10 limited-service restaurant chains by social media platform, including:

  • Facebook
  • Twitter
  • Pinterest
  • Google+
  • YouTube
  • Klout

In addition, the infographic includes a short break down of a few of the smaller restaurant chains that have a strong presence on social media, and some great statistics on popular Food Apps.

Takeaways

I was not surprised that Starbucks claimed the top ranking spot on almost every platform. Because, from following them on Facebook and Twitter, I know that Starbucks posts/tweets frequently and maintains a constant interaction with their followers. However, I was surprised that Panera holds the second place spot on Pinterest, as it is a much smaller brand compared to Starbucks or McDonalds.

What do you think? Let me know!

What restaurants do you follow on social media?

Do you think another chain does it better than the one’s listed in the infographic?

Do you think any of the restaurants below should not be included?

Top 10 Restaurants on Social Media Infographic

 

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3 thoughts on “Top 10 Restaurant Chains on Social Media

  1. Pingback: Agile Marketing: What is it and Why is it Important? | Being Your Brand

  2. Pingback: Top 10 Restaurant Chains on Social Media | Stone Barn Marketing

  3. Pingback: Top 10 Restaurant Chains on Social Media | Contenuti utili per social media marketing | Scoop.it

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