Monthly Archive: October, 2012

Biggest Trends in Social and Mobile From Nielsen CEO

At this year’s South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenges, and anticipated changes that… Continue reading

Social Media Case Studies: Twitter Successes to Learn From

Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still that “strange” social media… Continue reading

Social Media Week: Continuing the Global Conversation

Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the… Continue reading

Social Media Case Studies: Facebook Successes to Learn From

Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and the solutions they have discovered… Continue reading

The ROI of Social Media for Retail Websites

How do you measure the ROI of social media? This is a question that continues to populate blogs, webinars, and conversations between marketers. However, there is not one single answer. The ROI of… Continue reading