Things are Starting to Get Pinteresting

Pinterest Boards

What is Pinterest and How to Use it

Pinterest LogoPinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was slow to gain traction. But, after summer 2011, traffic grew rapidly from approximately 5 million visitors a week at the beginning of October 2011 to over 21 .5 million weekly visitors by the end of January 2012. Not only has total traffic on Pinterest increased, but it has also become a excellent referral source, as Inc.com saw last year when Pinterest drove as much or more traffic to their site than Facebook.

What and How to Pin

At its core, Pinterest is a visual social network that brands can use to promote their visual content. Most brands already have great visual content they can use to build their Pinterest boards, such as the images on their website, or from advertisements and brochures.Pinterest Boards

When pinning images to your Pinterest boards, there are several tricks you can use to increase both the possibility of your image appearing in search results, and the number of re-pins and link clicks back to your website: Continue reading

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5 Steps to Converting Leads: an Inbound Marketing Infographic

The  Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic because it compares traditional and inbound marketing before delving into the 5 steps to increase traffic and convert leads into customers.

In the infographic, the Whole Brain Group breaks down the inbound marketing process into the following five steps: Continue reading

The Anatomy of the Social Media Command Center

Social Media Command Center Infographic Section

I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “Social Media Command Centers”.

In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. However, with all their glamor, are these command centers really capable of delivering results, or are they just for show?

The following infographic, looks at three of the most noteworthy examples of social media command centers: Continue reading