How Marketers are Using Social Media to Grow Their Businesses

Whether you are just getting started in social media or are experienced in growing your company’s social presence, you probably have questions about best practices, measurements, platform popularity, and the future of social media marketing. Luckily, the world’s largest online social media magazine has the answers to those questions and many more.  Last week the Social Media Examiner published their 6th annual social media marketing industry report about how marketers are using social media to grow and promote their businesses.

For the 2014 report, they interviewed over 2,800 marketers to determine: Continue reading

5 Types of Social Media Complainers and How to Deal With Them

Social media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. Best selling author Erik Qualman reported in his video #Socialnomics 2014, that 93% of shoppers’ buying decisions are influenced by social media and that 90% of consumers trust peer recommendations, while only 14% trust advertisements.

But what about your current customers?  Continue reading