Being Your Brand is a blog all about the good, the bad, and the “what were you thinking” in brand and communication strategy. Below is a a little bit about me, which is my basis for my interest in brand and digital marketing strategy:
My name is Brianna Smith and I am a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. I currently serve as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader in advanced image processing innovation for CT, MR and PET; where I develop cross-departmental digital marketing strategies to nurture and grow TeraRecon’s global customer base.
I began my career as a Brand Strategist at Mudbug Media, an interactive media agency in New Orleans, where I was responsible for the creation and implementation social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to my current position at TeraRecon, I was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where I was in charge of their lead generation marketing efforts, including social media strategy, SEO, website strategy, PPC, email marketing, and event promotion.
I am the creator and writer of the blog Being Your Brand, and run a large Twitter following focused on connecting with and educating others on digital marketing. I am also a Adjunct Professor at UMSL where I teach the Social Media Marketing course for the digital marketing certificate program.
For more information about my marketing experience, visit my interactive resume on re.vu!
- Google Analytics Certified
- Hootsuite Professional Certification
- Inbound Marketing Certified from HubSpot
Featured Work Examples:
|Mia Grace Bridal – St. Louis||Complete Vein Center – St. Louis|
|Creation and optimization of Mia Grace Bridal website; as well as the creation and management of inbound marketing strategy that included social media marketing, search engine marketing, social media advertising, print advertising, email marketing, and blog development.||Website creation, custom patient focused content writing, and search engine optimization of the Complete Vein Center website; as well as the creation of social media marketing strategy and optimization of external physician listings.|
If you are interested in website creation, SEO implementation, content writing services, or social media strategy creation, please contact me.