Author

Brianna SmithBeing Your Brand is a blog all about the good, the bad, and the “what were you thinking” in brand and communication strategy. Below is a a little bit about me, which is my basis for my interest in brand and digital marketing strategy:

My name is Brianna Smith and I am a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. I currently serve as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader in advanced image processing innovation for CT, MR and PET; where I develop cross-departmental digital marketing strategies to nurture and grow TeraRecon’s global customer base.

I began my career as a Brand Strategist at Mudbug Media, an interactive media agency in New Orleans, where I was responsible for the creation and implementation social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to my current position at TeraRecon, I was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where I was in charge of their lead generation marketing efforts, including social media strategy, SEO, website strategy, PPC, email marketing, and event promotion.

I am the creator and writer of the blog Being Your Brand, and run a large Twitter following focused on connecting with and educating others on digital marketing.  I am also a Adjunct Professor at UMSL where I teach the Social Media Marketing course for the digital marketing certificate program.

For more information about my marketing experience, visit my interactive resume on re.vu!

Certifications:

  • Google Analytics Certified
  • Hootsuite Professional Certification
  • Inbound Marketing Certified from HubSpot

Featured Work Examples:

Mia Grace Bridal – St. Louis Complete Vein Center – St. Louis
Mia Grace Bridal St. Louis
Creation and optimization of Mia Grace Bridal website; as well as the creation and management of inbound marketing strategy that included social media marketing, search engine marketing, social media advertising, print advertising, email marketing, and blog development. Website creation, custom patient focused content writing, and search engine optimization of the Complete Vein Center website; as well as the creation of social media marketing strategy and optimization of external physician listings.

If you are interested in website creation, SEO implementation, content writing services, or social media strategy creation, please contact me.