So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure and understand, as well as leverage your brand's influence online. A recent article on Forbes.com by Dorie Clark breaks down why your … Continue reading Why Your Klout Score is Important
Author: Brianna Smith
Future of Branding – What Goes into a Branding Framework
“The future of branding is marketing with people and not at them.” This is one of the great quotes included in this new article from BrandGrowth. This post is based around the book Brand Against the Machine (which I am definitely downloading onto my Kindle when I get home). This article does a great job … Continue reading Future of Branding – What Goes into a Branding Framework
Why Branding is so Important
Your brand is the core of your business. As I have written in some of my other posts, maintaining brand consistency extremely important to customer relationship management, marketing, product development, advertising, company relationship with employees,and basically every facet of your company. This article by Ben Erickson is a perfect breakdown of why maintaining your brand … Continue reading Why Branding is so Important
9 Steps to Creating a Personal Brand Strategy
Check out this great infographic below on 9 ways to create your personal branding strategy. You can't just create a LinkedIn profile and hope for the best, a lot of thought and work goes into creating and maintaining a personal brand. When creating your personal brand strategy, you need to determine who you are versus … Continue reading 9 Steps to Creating a Personal Brand Strategy
6 Tips For Strategic Thinking
I recently read a very interesting article in Inc. magazine by Paul Schoemaker; 6 Habits of True Strategic Thinkers The article focused on the six things that strategic company leaders do well. Anticipate upcoming changes in your industry by looking beyond your current business strategy and expanding your external networks. Think Critically when faced with a … Continue reading 6 Tips For Strategic Thinking
Newsle – The News You Want To Know
There are many social media platforms to join and watch this year. However, there is one new platform that is getting a lot of buzz and is very intriguing, it is called Newsle. Newsle is a web app that finds and sends you articles in the news about you, your friends, and anyone that interests … Continue reading Newsle – The News You Want To Know
How Colors Affect Purchases
Does color affect a customers' purchase experience? Will it increase the chances that a customer will by your product? The answer to both of these questions is YES! Color is one of the most important factors that a customer considers when making a purchase, both consciously and unconsciously. Check out the infographic below on how … Continue reading How Colors Affect Purchases
4 Social Media Platforms to Watch in 2012
When the Pinterest phenomenon began, I was personally caught off guard. Even with all the marketing blogs I follow, I did not hear of the new popular social media platform. After reading and writing about the new addicting platform, I became curious about what else could be on the horizon. Everyday new social media platforms … Continue reading 4 Social Media Platforms to Watch in 2012
Gen Y Working Women Infographic
I came across the infographic below (posted by Mashable) on generation Y women in the workplace. Generation Y (also known as Millennials) is composed of those born between the later 1970's and the early 1990's. As it is, I happen to be part of the Y generation. Some of the facts that I was not … Continue reading Gen Y Working Women Infographic
Top 5 Tech Trends from SXSWi 2012
There are a lot of blogs out there right now about SXSW Interactive 2012, but this is one of my favorites. It gets straight to the point and breaks down the 5 tech trends that were getting the most buzz: Path - Personal social journals. Not sure if I want to know more about people … Continue reading Top 5 Tech Trends from SXSWi 2012