10 Marketing Predictions for 2015 [INFOGRAPHIC]

Screen Shot 2014-11-15 at 8.58.22 PM

There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Continue reading

How Marketers are Using Social Media to Grow Their Businesses [2014 Industry Report]

Whether you are just getting started in social media or are experienced in growing your company’s social presence, you probably have questions about best practices, measurements, platform popularity, and the future of social media marketing. Luckily, the world’s largest online social media magazine has the answers to those questions and many more.  Last week the Social Media Examiner published their 6th annual social media marketing industry report about how marketers are using social media to grow and promote their businesses.

social media marketing industry report 2014For the 2014 report, they interviewed over 2,800 marketers to determine: Continue reading

7 Social Media Trends That Are Shaping 2014 Infographic

social media trends shaping 2014 thumbnailsAs we approach the half-way point for 2014 I wanted to take a look at what key trends are shaping the current social media space. The infographic below from Media Mosiac looks specifically at seven social media trends that are impacting the digital marketing industry this year. The following seven items are areas that marketers should focus on to maximize conversions: Continue reading

5 Types of Social Media Complainers and How to Deal With Them

type of social media complainers thumbnail

type of social media complainers thumbnailSocial media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. Best selling author Erik Qualman reported in his video #Socialnomics 2014, that 93% of shoppers’ buying decisions are influenced by social media and that 90% of consumers trust peer recommendations, while only 14% trust advertisements.

But what about your current customers?  Continue reading

#Socialnomics 2014: Current State of Social Media

socialnomics 2014 stats

socialnomics 2014 statsYou may remember Erik Qualman’s very popular video The Social Media Revolution, that was originally published in 2009 in conjunction with his #1 best selling book (and one of my personal favorite social media books) Socialnomics. His original video from 2009 brought us some eye-opening statistics, including: Continue reading

Look Back at Being Your Brand in 2013

The WordPress.com stats helper monkeys prepared a 2013 annual report my blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 57,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 21 sold-out performances for that many people to see it.

Click here to see the complete report.

Thank you for visiting my blog and for a great 2013! 

SEO Experts Weigh in on the Future of Marketing [INFOGRAPHIC]

Over the past year there have been a lot of changes in the SEO world, with the Panda, Penguin, and Hummingbird updates the game has changed for all marketers. SEO is now the life force behind all marketing efforts, from social media, to content marketing, to lead nurturing all aspects of marketing are interconnected. But, with changes to the marketing landscape happening at every corner, many marketers are looking for advice on how to prepare for the future. Luckily, now all marketers can get advice from the experts on the future of SEO, social media, and marketing with the following infographic.  Continue reading

Building Your Blog [SlideShare Presentation]

Blogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do). Continue reading