Personal Branding Roles

The Many Important Roles of Your Personal Brand [Infographic]

Your personal brand is probably the most important and powerful member of your team.  It can jump-start your career or take your existing career to new heights! But, ignoring your personal brand and not giving it the time it is worth can potential harm your career, or at the very least leave it a bit stagnant. By focusing on it and having a clear personal branding strategy your it will always have your back. Continue reading

Personal Branding tools

11 Tools for Managing and Growing Your Personal Brand

You could easily spend hours upon hours a day working to grow and manage your personal brand online and offline. But you won’t have to spend such a large amount of time if you are use the right tools. I commonly receive the question about what tools I use to more efficiently manage my personal brand. Below is a list of some of my favorite apps, websites, and tools that I use to build my personal brand and managing market efforts in general. However, while these are my favorites, there is not a one-size-fits-all solution. It is important to try out different tools to figure out what works best for you and your goals; whether that is to grow your community, land your dream job, increase your client base, establish yourself as a thought leader, etc. Continue reading

Facebook Power Editor for Ads

How to Make Your Ads Stand Out with Facebook Power Editor

Facebook advertising is an amazing option for small businesses because it is extremely cost effective and the targeting options are amazing. The most common way that businesses are using Facebook ads is through the “Boost Post” option that appears on every Page post. While this an easy way to create an ad, and you may be seeing results from your Facebook ads, it is likely that there is still a lot of opportunity for engagement left on the table. This is probably because you are missing out on one of Facebook’s best tools for advertisers…Power Editor. Power Editor is a free Page and ad management tool from Facebook. While Facebook defines Power Editor as the following, it is a great tool for any business, large or small! Continue reading

Creating a Mobile Push Notification Strategy that Works

When you first read the title of this post, you probably thought…oxymoron! How can an invasive push notification on your phone be something you would ever look forward too! Stick with me because it may not be easy but it is possible to create a successful push notification strategy. The infographic below from Microsoft takes a deep dive into what makes a push notification strategy successful or ineffective. Continue reading

social selling in 2016

The Growth of Social Selling in 2016 [Infographic]

Social selling may seem like an oxymoron to many marketers. We are told that a good social media marketing strategy is supposed to focus on building a community not being salesy. Well, yes, that is true but it is also true that a business needs to make a profit to survive; so, that is where the idea of social selling comes in. Social selling is about leveraging and connecting with your online community to reach sales goals. Continue reading

6 Marketing Podcasts You Must Listen to in 2016 (1)

6 Marketing Podcasts You Should Listen to in 2016

In 2015, I joined the podcast movement as an avid listener. I will not lie; I was amazed at the amount incredible free content that is available via podcasts from so many talented marketers and entrepreneurs. How did I not know about this sooner?!? There is a wide variety of marketing podcasts out there to choose from; almost to the point that it can be overwhelming when you first get started building your playlist. So, I thought I would help!

Over the past year, I have narrowed down my weekly podcast listening queue to my top favorites. Continue reading

personal branding

A Marketer’s Guide to Getting Started with Personal Branding

A brand is not only a company, logo, or trademark; it is anything that identifies or differentiates one thing from another. That could be one company from another, such as Coca-cola and Pepsi, or  one person from another.  As marketers in the digital space it has become more critical than ever to develop and grow our personal brands. A strong personal brand shows that you know how to successfully market yourself, your skills, and your brand, giving you the credibility needed to land your first job, first client, dream job, or dream client. Continue reading