Category: Brand Strategy

How to Choose the Most Effective Social Media Platform for Your Brand

Go where your audience is

This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. This same process should be used for determining which social media platforms you should focus the majority of your efforts on.

The infographic below from Social Barrel analyzes the audiences that frequent ten of the most popular social media platforms to help you decide where you should focus your efforts. Continue reading →

50 Mobile Marketing Facts That Will Blow You Away

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Do you have a mobile website or app?
Not sure if you should invest in developing a mobile site or app?
Don’t think you need a mobile marketing strategy?

MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting with consumers.

Check out these 50 facts on mobile marketing in the presentation below by HubSpot , and see if you still think you have time to wait to develop your mobile marketing strategy. Here are the 10 facts I found most surprising: Continue reading →

The Modern Marketer: Infographic

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Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet.  Continue reading →

rock social mendia in 30 minutes a day

How to Rock Social Media in 30 Minutes a Day Infographic

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With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.

Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent.

The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot. It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.

So how should you allocate your time on each channel? Well the  infographic breaks the recommended 30 minutes down as follows: Continue reading →

5 Steps to Converting Leads: an Inbound Marketing Infographic

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The  Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic because it compares traditional and inbound marketing before delving into the 5 steps to increase traffic and convert leads into customers.

In the infographic, the Whole Brain Group breaks down the inbound marketing process into the following five steps: Continue reading →

Social Media Case Studies: Twitter Successes to Learn From

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Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still that “strange” social media platform that they would like to use but they are unsure how.

There are many different approaches that businesses can take when using Twitter, such as:

  • Customer service
  • Lead Generation
  • Sales and discounts for customers
  • Giveaways
  • Communicate with customers

The following are three case studies that showcase different ways that businesses have successfully used Twitter,  as well as lessons learned while implementing these different tactics. Continue reading →

Social Media Case Studies: Facebook Successes to Learn From

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Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and the solutions they have discovered along the way are just a few of the things we can learn from the companies who are successfully using Facebook as a marketing platform.

The following are three case studies that I think offer a lot of great insights on how to use Facebook for your business, as well as a few innovative ideas about how to use different Facebook features. Continue reading →

Agile Marketing: What is it and Why is it Important?

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The following is my most recent blog post for Mudbug Media entitled “What is Agile Marketing and Why is it Important?”.

Agile Marketing…Is it just a buzzword or a new way of marketing that could have a big impact on productivity and creativity?

Agile originally began as an approach to software development, but the ideas and practices have been adopted by those with a variety of skill sets, including design and marketing. By using an Agile approach, marketing becomes about being adaptive and responsive. The following are a few of the key components of the Agile approach to marketing: Continue reading →

The Challenge of Creating a Connection Between Multiple Brands

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So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge:

“There are five brands within a larger corporate brand. Each brand is required maintain their own online identity, but must also stay connected to the parent company.”

Yeah, I would define that as a very large, but very exciting challenge.

However, this is only one scenario for a company comprised of multiple brands. For one company it may be better to keep the brands separate (not creating any connection between the online identities of each brand), while for another company it may be best to completely intertwine all the brands under one umbrella. There is not a single answer for if and how a parent company should connect their various brands online, but below are a few examples of possible routes. Continue reading →