Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet. Continue reading
With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a little digging for us!
In conjunction with SurveyMonkey, StrongMail, administered an online poll to learn how more than 1,000 business leaders saw their marketing strategies changing in 2013.
Expansion of Digital Marketing in 2013
Based on the survey results, business leaders across various industries plan to have even more digitally heavy marketing strategies during 2013. Responders reported that they expected to increase spending on Email Marketing (55.5%), Social Media (51.8%), Mobile (42.8%), and SEO/PPC (39.8%) this year. In comparison, only 27.4% of responders thought they would decrease spending on Direct Mail efforts. Continue reading
The Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic because it compares traditional and inbound marketing before delving into the 5 steps to increase traffic and convert leads into customers.
In the infographic, the Whole Brain Group breaks down the inbound marketing process into the following five steps: Continue reading
While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one of which is email marketing. While other online medias, such as Facebook and Twitter, continue to grow in popularity, I think that there may be a growing assumption that email marketing is becoming passé. But, this is assumption is very far from true. Email usage and reach is actually growing and is still a powerful tool for any marketer, and can still offer companies various insight into their marketing efforts, including: Continue reading
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including:
- What platform will your end users view the email in? (Apple Mail, Gmail, Outlook, or on their Mobile Device)
- What day of the week should you send your emails to get the highest click through rate?
- What is the desired action you want recipients to take upon reading the email? (Also known as your conversion)
- Are you sending the “right” message to the “right” people? (Not all customers are alike, so not every email campaign should target every customer.)
However, when done correctly, email marketing is a powerful tool for reaching your audience. Email campaigns are targeted, allowing you to reach a section of your customer base with a focused message. Based on research from HubSpot, targeted and segmented emails have a higher CTR than mass email communications. For example, these emails can focus on an action that the recipient has already taken, creating a more personal connection.
Today’s consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook, checking their email, and more. However, even with all the different ways consumers are being targeted they still have the power to ignore, or in the case of email marketing delete, sales messages targeted at them.
When it comes to email marketing, there is a very short time frame in which to draw the recipient in and convert them into a customer. Pardot, a leader in marketing automation, created a great infographic to help companies understand the six essential components of effective email marketing. The infographic below does a stellar job breaking down the six components into easy to understand and apply tools. Also, check out a quick recap below for tips and takeaways.
Via Scoop.it – Being Your Brand
Next time you pen an email subject line think twice about the words you’re using. Click the link below to see a great infographic showing the best times to send emails, when people read emails most (6 a.m. surprisingly!), and what words to use in the subject line. Using this info you can increase the number of responses and create a successful email marketing campaign. Make your email stand out from the hundreds which flood our mailboxes everyday.
Each day we spend about 2.5 hours emailing, both reading and writing emails. We also are quick to delete emails, selecting ‘delete’ for more than half of the emails we receive. Our emails typically fall into the following categories:
- 1/2 of emails are quickly deleted
- 1/4 of emails are archived to reference later
- 1/4 of emails we open, read, and respond (or follow the request)
It’s all about the subject line when it comes to emails, using the right keywords can increase your opening rate drastically:
- Instead of “speaker” use “conference”
- Instead of “join” use “apply”