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Building Your Blog [SlideShare Presentation]

Blogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do). Continue reading

How to Create Your Own WordPress Blog: A Video Tutorial

We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google’s Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company’s industry. A blog is also a great way for professionals to build their personal brand by writing about industry topics and trends.  Continue reading

social media for customer service

Using Social Media as a Customer Service Tool: Infographic

Social media is not just an excellent tool to grow your brand identity and connect with customers, it is also one of the best tools for customer service. Followers of brands on social media expect a two-way and  more from companies than ever before. Followers are not only looking for the newest coupon or information on the “Spring Line”, they want to be heard! When they are upset and shout it out to the social media world, they are also putting their relationship with the company on the line…”respond and respond well, or we are never ever getting back together.” Continue reading

2012 Social Media Report Card Infographic Pardot

The Social Media Report Card: Infographic

2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social media last year was a constantly changing arena, it is important for businesses to understand where each of the social media leaders stood at the end of the year; in addition to the opportunities and threats that face each platform during 2013. Continue reading

5 Steps to Optimizing Your LinkedIn Profile

LinkedIn Networking

LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to learn more about you. However, to grow your professional network, you need to optimize your profile so that industry professionals can find you. The following are five steps to increasing the visibility of your LinkedIn profile and highlighting your personal brand. Continue reading

Infographic Resume Timeline

Stand Out With An Infographic Resume

With hundreds of applicants applying for every job right now, how do you make your resume stand out from the rest? One way is by creating an infographic resume.

My favorite tool for building a visual, dynamic, and interactive resume is Re.Vu. Re.Vu calls its self the “Cure for the Common Resume”. They not only offer free tools for creating your dynamic resume, they also let you select a custom Re.Vu url to direct people to. Continue reading

How Your Speech is Damaging Your Career

I recently watched Jillian Michael’s interview with Tara Mohr, author of  “10 Rules for Brilliant Women“. During the interview they discussed the speech mistakes that we unconsciously make during interviews, and during our everday  professional life, that  can damage our careers. Tara Mohr is renowned for her self-help advice, she has been featured on: Big Think, CNN, Forbes, Huffington Post, Today Show, International Business Times, and USA Today. Continue reading

Design in Business

Check out this great blog on how thinking like a designer leads to business success. This article breaks down the very interesting relationship between design and business. Have you ever thought that design could impact your business strategy or organization structure. The way that design can spark innovation is they same way it can impact how you make decisions and evolve as a company. This article definitely has inspired be to try breaking away from the way I normally work and take more of a “design” perspective.

Jobs Are Like Boyfriends (and Girlfriends), It’s Okay to Get a New One

“Look job, it’s not you, it’s me. I don’t think we’re as compatible as I once thought.”
I don’t think I have read an article that explains the relationship with one’s career better than this one. Kayla Cruz does an excellent job explaining why sometimes you need to leave your job to be happy; in the same way you sometimes need to walk away from an unhealthy relationship with your boyfriend/girlfriend.
My favorite aspect of this article is that it is very positive. Not finding your dream job right away is not a bad thing, it is just one stop on your career path. Kayla states that “It’s okay if you graduate and your first ‘dream job’ turns out to be an epic fail. CONGRATS! You’re one step closer to finding something you DO like…So don’t be afraid to acknowledge that what you’re doing isn’t the right fit for you and that you need something different. It doesn’t make YOU a failure.”
No matter where you are in your career, I recommend reading this article.