10 Marketing Predictions for 2015 [INFOGRAPHIC]

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There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Continue reading

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SEO Experts Weigh in on the Future of Marketing [INFOGRAPHIC]

Over the past year there have been a lot of changes in the SEO world, with the Panda, Penguin, and Hummingbird updates the game has changed for all marketers. SEO is now the life force behind all marketing efforts, from social media, to content marketing, to lead nurturing all aspects of marketing are interconnected. But, with changes to the marketing landscape happening at every corner, many marketers are looking for advice on how to prepare for the future. Luckily, now all marketers can get advice from the experts on the future of SEO, social media, and marketing with the following infographic.  Continue reading

Building Your Blog [SlideShare Presentation]

Blogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do). Continue reading

How to Create Your Own WordPress Blog: A Video Tutorial

We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google’s Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company’s industry. A blog is also a great way for professionals to build their personal brand by writing about industry topics and trends.  Continue reading

Search Ranking Factors: Rank Correlation for 2013 Infographic

us search ranking factors 2013 correlation

With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) is frequently no longer a high priority or even relevant to current SEO strategies. To help digital marketers better understand the factors that determine which websites rank higher in search results than others Searchmetrics, a leading search analytics technology company,  recently published their Ranking Factor – Rank Correlation study. The study evaluated factors that differentiate better-positioned websites from pages placed further back in the Google.com organic search results, and compared those factors to rankings in 2012 to current rankings in 2013  to determine changes and trends. Continue reading

11 Questions Every Social Media Manager Should Be Able to Answer

social media manager qualifications

If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could it be, it’s just social media.” While offensive to those of us that have worked hard to become credible professional in the social media industry, these questions also have me worried for companies looking for help with their social media.

Companies understand the importance of social media, but they often need assistance developing and implementing a strategy, so they look to hire a social media manager to grow their brand on social media sites. Continue reading

5 Tips For Creating Traffic Driving Blog Posts

There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads:

In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

Prior to this update, Google encouraged marketers to focus on link building for improving site rankings:

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

blogging for seoThis is not a big surprise because the importance of unique and well written content on websites has been steadily increasing over the past few years.  This update does not mean that other factors, such as site structure, internal and external link building, Author tags, and social signals are not important. But, in level of importance, unique and well-written content is definitely at the top of the pyramid. Continue reading

SEO in 2013: 10 Tips for Writing Content that Ranks

seo copywriting 2013

Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king.  However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results: Continue reading

How to Use YouTube Annotations

In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on:

  1. YouTube LogoFile name of your YouTube videos
  2. Search engine friendly video titles
  3. Keyword optimization and link building opportunities of video descriptions
  4. Best practices for adding tags and categories to videos
  5. Categorizing videos into playlists

As promised,  I want to discuss other ways to optimize your videos for greater viewer engagement. In this article I will focus specifically on annotations, interactive elements that can be added to your video after it is uploaded. At this time, there are six types of annotations that you can add to your videos. Continue reading