Facebook advertising is an amazing option for small businesses because it is extremely cost effective and the targeting options are amazing. The most common way that businesses are using Facebook ads is through the “Boost Post” option that appears on every Page post. While this an easy way to create an ad, and you may be seeing results from your Facebook ads, it is likely that there is still a lot of opportunity for engagement left on the table. This is probably because you are missing out on one of Facebook’s best tools for advertisers…Power Editor. Power Editor is a free Page and ad management tool from Facebook. While Facebook defines Power Editor as the following, it is a great tool for any business, large or small! Continue reading
Social selling may seem like an oxymoron to many marketers. We are told that a good social media marketing strategy is supposed to focus on building a community not being salesy. Well, yes, that is true but it is also true that a business needs to make a profit to survive; so, that is where the idea of social selling comes in. Social selling is about leveraging and connecting with your online community to reach sales goals. Continue reading
In 2015, I joined the podcast movement as an avid listener. I will not lie; I was amazed at the amount incredible free content that is available via podcasts from so many talented marketers and entrepreneurs. How did I not know about this sooner?!? There is a wide variety of marketing podcasts out there to choose from; almost to the point that it can be overwhelming when you first get started building your playlist. So, I thought I would help!
Over the past year, I have narrowed down my weekly podcast listening queue to my top favorites. Continue reading
While there is no doubt that content is still king when it comes to SEO and that it is a critical component of any inbound marketing strategy, I have to say that the medium that is having the biggest impact on my marketing efforts, as of recently, is imagery. In a world of 140 characters, it is hard to make your insights and message stand out, but if you add the right size compelling image that ties into the post message, you can stand out in a sea of hashtags. Continue reading
With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagements, and yet is still a very untapped territory for most businesses. Continue reading
There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing? Continue reading
Whether you are just getting started in social media or are experienced in growing your company’s social presence, you probably have questions about best practices, measurements, platform popularity, and the future of social media marketing. Luckily, the world’s largest online social media magazine has the answers to those questions and many more. Last week the Social Media Examiner published their 6th annual social media marketing industry report about how marketers are using social media to grow and promote their businesses.
For the 2014 report, they interviewed over 2,800 marketers to determine: Continue reading
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? Continue reading
As we approach the half-way point for 2014 I wanted to take a look at what key trends are shaping the current social media space. The infographic below from Media Mosiac looks specifically at seven social media trends that are impacting the digital marketing industry this year. The following seven items are areas that marketers should focus on to maximize conversions: Continue reading
Social media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. Best selling author Erik Qualman reported in his video #Socialnomics 2014, that 93% of shoppers’ buying decisions are influenced by social media and that 90% of consumers trust peer recommendations, while only 14% trust advertisements.
But what about your current customers? Continue reading