Category Archive: Website Design

Top 5 Website Design Trends for 2015

More than anything else, a company’s website is the public face of their business to the world. Consumers are doing more research than ever before when looking to buy a product or service; and when doing that… Continue reading

The Challenge of Creating a Connection Between Multiple Brands

So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: “There are five brands within a larger corporate… Continue reading

What Marketers Need to Know About HTML5

As marketers, it is important that we are knowledgeable about changes that could affect how customers and search engines interact with our clients’ websites. Whether you work at an agency, follow some of… Continue reading

Google’s Playbook for Winning at Mobile

Mobile usage is on the rise as more and more consumers are purchasing smartphones and tablets. Mobile marketing, whether through advertising, a mobile site, or an app, is the best way to reach… Continue reading

10 Ways to Increase Search Engine Rankings

Originally posted on deborahhurley:
Search Engine Optimisation (SEO) is the process of improving the visibility of your website/webpage in search engines through the unpaid or ‘organic’ search results. Why is SEO so important?…

Inbound.org – The Best Source for Inbound Marketing Content

I recently discovered what might be the best source for quality articles relevant to those in the digital community and probably my new favorite website! Inbound.org is a website designed for the passionate… Continue reading

How Colors Affect Purchases

Does color affect a customers’ purchase experience? Will it increase the chances that a customer will by your product? The answer to both of these questions is YES! Color is one of the… Continue reading

10 Ways To Generate Trust With Your Landing Page Copy

Via Scoop.it – Being Your Brand Demian Farnworth of The Copybot describes ten ways to generate trust with your landing page copy. 10 Steps To Creating Great Copy Match Ad Copy with Landing… Continue reading

Hunger Games Website Strategy

Like many others, I have read and fallen in love with the Hunger Games trilogy. Upon finishing the last book, and with the knowledge of the upcoming movie, I decided to check out… Continue reading

Maintaining Brand Consistency

Some of the first things that come to mind when thinking about brand strategy are logo design, tagline, company goals and values, messaging voice, sales platforms (physical location and/or website), and company culture.… Continue reading

Integrating Brand Strategy into Website Design

Now, more than ever, it is important that we stop treating a brand and a website as separate entities. Websites should be extensions of the brand, not separate. A brand is more than… Continue reading