Social Media Analytics and ROI tracking

This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.

During the presentation I covered three areas of social media measurements:

  1. Social Media Metrics
  2. Social Media Measurement Tools
  3. Measuring the ROI of Your Social Media Efforts

The full presentation can be found below! Continue reading

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How Social Media Impacts SEO: Infographic

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

The following infographic breaks down ways that social media influences the visibility of your website in search results, including: Continue reading

Stand Out With An Infographic Resume

Infographic Resume Timeline

With hundreds of applicants applying for every job right now, how do you make your resume stand out from the rest? One way is by creating an infographic resume.

My favorite tool for building a visual, dynamic, and interactive resume is Re.Vu. Re.Vu calls its self the “Cure for the Common Resume”. They not only offer free tools for creating your dynamic resume, they also let you select a custom Re.Vu url to direct people to.

There a many different options on Re.Vu to display your work experience, so you will never see two identical Re.Vu resumes. The idea of creating an infographic resume may seem overwhelming, but Re.Vu makes it very easy. By linking your LinkedIn account to your Re.Vu account, all your past and present work information is imported. This makes it really simple to create all the visual graphs, that make your resume pop.

When you begin building your infographic resume, create a biography that explains who you are and what you do, and upload a traditional resume so employers can download it.

Add Social Media to Your Infographic Resume

A great feature of Re.Vu is that you can add links to all your social media profiles to your infographic resume, including:

LinkedIn Facebook Twitter
WordPress Tumblr Google+
YouTube Flickr Stumbleupon
FourSquare Digg Blogger
Vimeo Slide Share Myspace
Picasa Posterous Reddit

Visual Timeline of Your Experience

You can also create a visual timeline, based on the information imported from LinkedIn. The timeline will visually display your work history. Below is an example of what the visual timeline looks like. You can include a detailed description for each entry that will appear on your profile in a popover window when someone clicks on an event.

Infographic Resume Timeline

Integrating Graphs Into Your Infographic

On Re.Vu you can create 9 different infographics to add to your resume. You can add one or all of the following infographics to your resume:Job Duties Infographic Resume

  1. Vital Stats: Your Top Quantifiable Achievements
  2. Job Duties: How You Spend Your Time At Work
  3. Skill evolution: How Your Skills Evolved Over Time
  4. Proficiencies: Your Skill Proficiencies
  5. Quotes: Something Fantastic Someone Has Said About Your Work
  6. Percentages: Your Accomplishments That Can Best Be Expressed As Percentages
  7. Pastimes: How You Spend Your Time When You Aren’t Working
  8. Interest: How Your Interests Have Evolved Over Time
  9. Languages: Languages That Your SpeakSkill Levels Infographic ResumeInterests Infographic Resume

Re.Vu also lets you display your portfolio in your infographic and upload work examples that potential employers can download. In addition, you can promote your resume through Facebook, Twitter, and LinkedIn. You can also create a QR code to promote your infographic.  You can put it on  your business card to direct people to your infographic resume.  After you start promoting your resume, you can track profile views, resume downloads, and work example downloads on the profile statistics page.

Check out my Re.Vu profile for an example of the dynamic infographic resume you can make. View my profile page on re.vu page!

Using an infographic resume may not be the right approach if you are applying for a job in the accounting or scientific industries, but it is definitely a great tool for applying to jobs in the marketing, design, and media industries. Have fun building your dynamic resume!!!

Have you created an infographic resume before? Do you think you would use an infographic resume to apply for a job? Leave a comment below!!!

10 Marketing Predictions for 2015 [INFOGRAPHIC]

Screen Shot 2014-11-15 at 8.58.22 PM

There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Continue reading

How Marketers are Using Social Media to Grow Their Businesses [2014 Industry Report]

Whether you are just getting started in social media or are experienced in growing your company’s social presence, you probably have questions about best practices, measurements, platform popularity, and the future of social media marketing. Luckily, the world’s largest online social media magazine has the answers to those questions and many more.  Last week the Social Media Examiner published their 6th annual social media marketing industry report about how marketers are using social media to grow and promote their businesses.

social media marketing industry report 2014For the 2014 report, they interviewed over 2,800 marketers to determine: Continue reading

7 Social Media Trends That Are Shaping 2014 Infographic

social media trends shaping 2014 thumbnailsAs we approach the half-way point for 2014 I wanted to take a look at what key trends are shaping the current social media space. The infographic below from Media Mosiac looks specifically at seven social media trends that are impacting the digital marketing industry this year. The following seven items are areas that marketers should focus on to maximize conversions: Continue reading

5 Types of Social Media Complainers and How to Deal With Them

type of social media complainers thumbnail

type of social media complainers thumbnailSocial media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. Best selling author Erik Qualman reported in his video #Socialnomics 2014, that 93% of shoppers’ buying decisions are influenced by social media and that 90% of consumers trust peer recommendations, while only 14% trust advertisements.

But what about your current customers?  Continue reading

#Socialnomics 2014: Current State of Social Media

socialnomics 2014 stats

socialnomics 2014 statsYou may remember Erik Qualman’s very popular video The Social Media Revolution, that was originally published in 2009 in conjunction with his #1 best selling book (and one of my personal favorite social media books) Socialnomics. His original video from 2009 brought us some eye-opening statistics, including: Continue reading

Look Back at Being Your Brand in 2013

The WordPress.com stats helper monkeys prepared a 2013 annual report my blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 57,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 21 sold-out performances for that many people to see it.

Click here to see the complete report.

Thank you for visiting my blog and for a great 2013! 

SEO Experts Weigh in on the Future of Marketing [INFOGRAPHIC]

Over the past year there have been a lot of changes in the SEO world, with the Panda, Penguin, and Hummingbird updates the game has changed for all marketers. SEO is now the life force behind all marketing efforts, from social media, to content marketing, to lead nurturing all aspects of marketing are interconnected. But, with changes to the marketing landscape happening at every corner, many marketers are looking for advice on how to prepare for the future. Luckily, now all marketers can get advice from the experts on the future of SEO, social media, and marketing with the following infographic.  Continue reading

Building Your Blog [SlideShare Presentation]

Blogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do). Continue reading