Facebook advertising is an amazing option for small businesses because it is extremely cost effective and the targeting options are amazing. The most common way that businesses are using Facebook ads is through the “Boost Post” option that appears on every Page post. While this an easy way to create an ad, and you may be seeing results from your Facebook ads, it is likely that there is still a lot of opportunity for engagement left on the table. This is probably because you are missing out on one of Facebook’s best tools for advertisers…Power Editor. Power Editor is a free Page and ad management tool from Facebook. While Facebook defines Power Editor as the following, it is a great tool for any business, large or small! Continue reading
While there is no doubt that content is still king when it comes to SEO and that it is a critical component of any inbound marketing strategy, I have to say that the medium that is having the biggest impact on my marketing efforts, as of recently, is imagery. In a world of 140 characters, it is hard to make your insights and message stand out, but if you add the right size compelling image that ties into the post message, you can stand out in a sea of hashtags. Continue reading
You may remember Erik Qualman’s very popular video The Social Media Revolution, that was originally published in 2009 in conjunction with his #1 best selling book (and one of my personal favorite social media books) Socialnomics. His original video from 2009 brought us some eye-opening statistics, including: Continue reading
As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across all different digital marketing platforms (i.e. website, blogs, social media, email marketing, etc.). In addition, a trend that I expect to continue to grow during 2014 is the importance of having an integrated marketing strategy that connects social media, SEO, content marketing, email, PPC, PR, and event marketing to create a cohesive experience for potential customers. Continue reading
What separates two brands in an industry, from one being successful and another not? Brand passion! The passion that company founders have for their brands is transferred to their customers, so customers not only purchase products but they become brand advocates because they are as passionate about the brand as the brand creator.
There is no one formula for creating a successful brand, and while passion is often a key factor, it does not guarantee brand growth. To achieve phenomenal company growth and brand awareness, brand founders need to strategically focus their passion for their product into the right marketing outlets, i.e. newsletters, social media, website design, product design etc.
To better understand how brand passion, combined with strategic marketing, can lead to brand success I want to look further into three passionate company founders: Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?, Pete Cashmore, founder and CEO of Mashable, and Susan Gregg Koger, founder of ModCloth.
Go where your audience is
This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. This same process should be used for determining which social media platforms you should focus the majority of your efforts on.
With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) is frequently no longer a high priority or even relevant to current SEO strategies. To help digital marketers better understand the factors that determine which websites rank higher in search results than others Searchmetrics, a leading search analytics technology company, recently published their Ranking Factor – Rank Correlation study. The study evaluated factors that differentiate better-positioned websites from pages placed further back in the Google.com organic search results, and compared those factors to rankings in 2012 to current rankings in 2013 to determine changes and trends. Continue reading
If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could it be, it’s just social media.” While offensive to those of us that have worked hard to become credible professional in the social media industry, these questions also have me worried for companies looking for help with their social media.
Companies understand the importance of social media, but they often need assistance developing and implementing a strategy, so they look to hire a social media manager to grow their brand on social media sites. Continue reading
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online: Continue reading
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy (based on a 40 hour work week). Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others. From content creation, to post scheduling, to campaign development, to analytics reporting, social media is an ongoing process.
The social media work flow infographic below assigns time benchmarks for eleven components of a strong social media strategy: Continue reading