Tag Archive: Facebook

#Socialnomics 2014: Current State of Social Media

You may remember Erik Qualman’s very popular video The Social Media Revolution, that was originally published in 2009 in conjunction with his #1 best selling book (and one of my personal favorite social media books) Socialnomics.… Continue reading

3 Lessons in Brand Passion from Winning Brand Builders

What separates two brands in an industry, from one being successful and another not? Brand passion! The passion that company founders have for their brands is transferred to their customers, so customers not… Continue reading

How to Choose the Most Effective Social Media Platform for Your Brand

Go where your audience is This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. Instead, you will… Continue reading

Search Ranking Factors: Rank Correlation for 2013 Infographic

With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) is frequently no longer… Continue reading

11 Questions Every Social Media Manager Should Be Able to Answer

If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could… Continue reading

Best Times to Post on Social Media [Infographic]

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously… Continue reading

Social Media Workflow [Infographic]

Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the  components of maintaining and measuring a social media strategy… Continue reading

Social Media Analytics and ROI tracking

This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking. During the presentation I covered three areas of… Continue reading

How to Rock Social Media in 30 Minutes a Day Infographic

With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of… Continue reading

The Social Media Report Card: Infographic

2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each… Continue reading

Biggest Moments in Social Media in 2012

From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the top social media… Continue reading