Top Takeaways from 2017 Inbound Conference

Less than 2 weeks ago I had the wonderful opportunity to attend HubSpot’s Inbound Conference in Boston. I have been to this conference before and it is one of my favorite industry conferences. I had not been able to attend the past 2 years, so I was very excited to return and ready to be inspired. I was not disappointed! Pages and pages of my notebook are filled with takeaways from the many sessions I attended, and I wanted to share a few of my favorites with you!

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5 Steps to Converting Leads: an Inbound Marketing Infographic

The  Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic because it compares traditional and inbound marketing before delving into the 5 steps to increase traffic and convert leads into customers.

In the infographic, the Whole Brain Group breaks down the inbound marketing process into the following five steps: Continue reading

Agile Marketing: What is it and Why is it Important?

The following is my most recent blog post for Mudbug Media entitled “What is Agile Marketing and Why is it Important?”.

Agile Marketing…Is it just a buzzword or a new way of marketing that could have a big impact on productivity and creativity?

Agile originally began as an approach to software development, but the ideas and practices have been adopted by those with a variety of skill sets, including design and marketing. By using an Agile approach, marketing becomes about being adaptive and responsive. The following are a few of the key components of the Agile approach to marketing: Continue reading