rock social mendia in 30 minutes a day

How to Rock Social Media in 30 Minutes a Day Infographic

With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.

Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent.

The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot. It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.

So how should you allocate your time on each channel? Well the  infographic breaks the recommended 30 minutes down as follows: Continue reading

2013 Marketing Trends: Changing Role of Digital Marketing

With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a little digging for us!

In conjunction with SurveyMonkey, StrongMail, administered an online poll to learn how more than 1,000 business leaders saw their marketing strategies changing in 2013.

Expansion of Digital Marketing in 2013

Indicate the Marketing Programs You Plan to Increase Spending in 2013

Indicate the Marketing Programs You Plan to Increase Spending for in 2013

Based on the survey results, business leaders across various industries plan to have even more digitally heavy marketing strategies during 2013. Responders reported that they expected to increase spending on Email Marketing (55.5%), Social Media (51.8%), Mobile (42.8%), and SEO/PPC (39.8%) this year. In comparison, only 27.4% of responders thought they would decrease spending on Direct Mail efforts. Continue reading

Top 5 Tech Trends from SXSWi 2012

There are a lot of blogs out there right now about SXSW Interactive 2012, but this is one of my favorites. It gets straight to the point and breaks down the 5 tech trends that were getting the most buzz:

  1. Path – Personal social journals. Not sure if I want to know more about people than I already do through Facebook. Do you have a personal social journal?
  2. Social Discovery Tools – GPS enabled apps
  3. Mobile Payments – I haven’t tried Mobile payments yet, but I can definitely see using them in the future.
  4. Interface is King – Connecting design themes across platforms
  5. Beautifying the Web – Photo Sharing