11 Questions Every Social Media Manager Should Be Able to Answer

social media manager qualifications

If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could it be, it’s just social media.” While offensive to those of us that have worked hard to become credible professional in the social media industry, these questions also have me worried for companies looking for help with their social media.

Companies understand the importance of social media, but they often need assistance developing and implementing a strategy, so they look to hire a social media manager to grow their brand on social media sites. Continue reading

Best Times to Post on Social Media [Infographic]

best and worst times to post on social media thumbnail

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online: Continue reading

Social Media Analytics and ROI tracking

This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.

During the presentation I covered three areas of social media measurements:

  1. Social Media Metrics
  2. Social Media Measurement Tools
  3. Measuring the ROI of Your Social Media Efforts

The full presentation can be found below! Continue reading

How to Rock Social Media in 30 Minutes a Day Infographic

rock social mendia in 30 minutes a day

With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.

Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent.

The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot. It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.

So how should you allocate your time on each channel? Well the  infographic breaks the recommended 30 minutes down as follows: Continue reading

The Social Media Report Card: Infographic

2012 Social Media Report Card Infographic Pardot

2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social media last year was a constantly changing arena, it is important for businesses to understand where each of the social media leaders stood at the end of the year; in addition to the opportunities and threats that face each platform during 2013. Continue reading

5 Steps to Optimizing Your LinkedIn Profile

LinkedIn Networking

LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to learn more about you. However, to grow your professional network, you need to optimize your profile so that industry professionals can find you. The following are five steps to increasing the visibility of your LinkedIn profile and highlighting your personal brand. Continue reading

Biggest Moments in Social Media in 2012

Social Media 2012

From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the top social media moments from 2012, including: Continue reading

How to Bring Life to a Social Media Strategy

social media editorial calendar

With many factors influencing the success of the real-time online conversations surrounding your company, social media can seem overwhelming at the beginning. These influencing factors include

  • Learning multiple platforms (ie. Facebook, Twitter, Blogs)
  • Maintaining a constant conversation with followers
  • Writing & posting on a schedule

By having a strategy in place and investing time each week to maintain and grow each profile, you will be better prepared to create a successful and fun social media marketing experience. Continue reading

Stand Out With An Infographic Resume

Infographic Resume Timeline

With hundreds of applicants applying for every job right now, how do you make your resume stand out from the rest? One way is by creating an infographic resume.

My favorite tool for building a visual, dynamic, and interactive resume is Re.Vu. Re.Vu calls its self the “Cure for the Common Resume”. They not only offer free tools for creating your dynamic resume, they also let you select a custom Re.Vu url to direct people to.

There a many different options on Re.Vu to display your work experience, so you will never see two identical Re.Vu resumes. The idea of creating an infographic resume may seem overwhelming, but Re.Vu makes it very easy. By linking your LinkedIn account to your Re.Vu account, all your past and present work information is imported. This makes it really simple to create all the visual graphs, that make your resume pop.

When you begin building your infographic resume, create a biography that explains who you are and what you do, and upload a traditional resume so employers can download it.

Add Social Media to Your Infographic Resume

A great feature of Re.Vu is that you can add links to all your social media profiles to your infographic resume, including:

LinkedIn Facebook Twitter
WordPress Tumblr Google+
YouTube Flickr Stumbleupon
FourSquare Digg Blogger
Vimeo Slide Share Myspace
Picasa Posterous Reddit

Visual Timeline of Your Experience

You can also create a visual timeline, based on the information imported from LinkedIn. The timeline will visually display your work history. Below is an example of what the visual timeline looks like. You can include a detailed description for each entry that will appear on your profile in a popover window when someone clicks on an event.

Infographic Resume Timeline

Integrating Graphs Into Your Infographic

On Re.Vu you can create 9 different infographics to add to your resume. You can add one or all of the following infographics to your resume:Job Duties Infographic Resume

  1. Vital Stats: Your Top Quantifiable Achievements
  2. Job Duties: How You Spend Your Time At Work
  3. Skill evolution: How Your Skills Evolved Over Time
  4. Proficiencies: Your Skill Proficiencies
  5. Quotes: Something Fantastic Someone Has Said About Your Work
  6. Percentages: Your Accomplishments That Can Best Be Expressed As Percentages
  7. Pastimes: How You Spend Your Time When You Aren’t Working
  8. Interest: How Your Interests Have Evolved Over Time
  9. Languages: Languages That Your SpeakSkill Levels Infographic ResumeInterests Infographic Resume

Re.Vu also lets you display your portfolio in your infographic and upload work examples that potential employers can download. In addition, you can promote your resume through Facebook, Twitter, and LinkedIn. You can also create a QR code to promote your infographic.  You can put it on  your business card to direct people to your infographic resume.  After you start promoting your resume, you can track profile views, resume downloads, and work example downloads on the profile statistics page.

Check out my Re.Vu profile for an example of the dynamic infographic resume you can make. View my profile page on re.vu page!

Using an infographic resume may not be the right approach if you are applying for a job in the accounting or scientific industries, but it is definitely a great tool for applying to jobs in the marketing, design, and media industries. Have fun building your dynamic resume!!!

Have you created an infographic resume before? Do you think you would use an infographic resume to apply for a job? Leave a comment below!!!