Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? Continue reading
As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across all different digital marketing platforms (i.e. website, blogs, social media, email marketing, etc.). In addition, a trend that I expect to continue to grow during 2014 is the importance of having an integrated marketing strategy that connects social media, SEO, content marketing, email, PPC, PR, and event marketing to create a cohesive experience for potential customers. Continue reading
If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could it be, it’s just social media.” While offensive to those of us that have worked hard to become credible professional in the social media industry, these questions also have me worried for companies looking for help with their social media.
Companies understand the importance of social media, but they often need assistance developing and implementing a strategy, so they look to hire a social media manager to grow their brand on social media sites. Continue reading
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online: Continue reading
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.
During the presentation I covered three areas of social media measurements:
- Social Media Metrics
- Social Media Measurement Tools
- Measuring the ROI of Your Social Media Efforts
The full presentation can be found below! Continue reading
With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.
Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent.
The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot. It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.
So how should you allocate your time on each channel? Well the infographic breaks the recommended 30 minutes down as follows: Continue reading
2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social media last year was a constantly changing arena, it is important for businesses to understand where each of the social media leaders stood at the end of the year; in addition to the opportunities and threats that face each platform during 2013. Continue reading
LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to learn more about you. However, to grow your professional network, you need to optimize your profile so that industry professionals can find you. The following are five steps to increasing the visibility of your LinkedIn profile and highlighting your personal brand. Continue reading
With many factors influencing the success of the real-time online conversations surrounding your company, social media can seem overwhelming at the beginning. These influencing factors include
- Learning multiple platforms (ie. Facebook, Twitter, Blogs)
- Maintaining a constant conversation with followers
- Writing & posting on a schedule
By having a strategy in place and investing time each week to maintain and grow each profile, you will be better prepared to create a successful and fun social media marketing experience. Continue reading