Tag Archive: online marketing

Things are Starting to Get Pinteresting

What is Pinterest and How to Use it Pinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was… Continue reading

The Anatomy of the Social Media Command Center

I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “Social Media… Continue reading

Social Media Case Studies: Twitter Successes to Learn From

Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still that “strange” social media… Continue reading

Social Media Case Studies: Facebook Successes to Learn From

Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and the solutions they have discovered… Continue reading

How to Create a Successful Email Marketing Campaign

With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there… Continue reading

Building Brand Loyalty with an Integrated Social Media Strategy

I recently wrote an article for the Mudbug Media blog titled “Build a Following with an Integrated Social Media Strategy.” In the article I used Lowe’s Home Improvement store as an example of… Continue reading

WebTrends Webinar Recap: Adapting to your dynamic customer base

I recently watched the WebTrends webinar “Adapting to Your Dynamic Customer Base” presented by Jeremiah Oqyang and Susan Etlinger of the Altimeter Group, and Justin Kistner from Webtrends. It was a very insightful… Continue reading

5 Companies Rocking Social Media

Social media has become one of the greatest tools for companies to build relationships with their customers. While some companies are hesitant to use social media because of the inability to control negative… Continue reading

The Future of Blogging

What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging – 43% of… Continue reading

Interview With the Head of Social Media at Ford

Check out this interview Scott Monty, head of social media at Ford Motor Company. During the interview, Scott discusses how to connect and engage with customers through social media. Scott also discusses: How… Continue reading

5 Steps to Using Twitter Effectively

Check out this great blog on 5 easy steps for using Twitter effectively. This post explains why each step is important and how to complete it successfully. Some of the steps covered are:… Continue reading