How to Create Your Own WordPress Blog: A Video Tutorial

We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google’s Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company’s industry. A blog is also a great way for professionals to build their personal brand by writing about industry topics and trends.  Continue reading

How to Choose the Most Effective Social Media Platform for Your Brand

Go where your audience is

This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. This same process should be used for determining which social media platforms you should focus the majority of your efforts on.

The infographic below from Social Barrel analyzes the audiences that frequent ten of the most popular social media platforms to help you decide where you should focus your efforts. Continue reading

us search ranking factors 2013 correlation

Search Ranking Factors: Rank Correlation for 2013 Infographic

With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) is frequently no longer a high priority or even relevant to current SEO strategies. To help digital marketers better understand the factors that determine which websites rank higher in search results than others Searchmetrics, a leading search analytics technology company,  recently published their Ranking Factor – Rank Correlation study. The study evaluated factors that differentiate better-positioned websites from pages placed further back in the Google.com organic search results, and compared those factors to rankings in 2012 to current rankings in 2013  to determine changes and trends. Continue reading

11 Questions Every Social Media Manager Should Be Able to Answer

If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could it be, it’s just social media.” While offensive to those of us that have worked hard to become credible professional in the social media industry, these questions also have me worried for companies looking for help with their social media.

Companies understand the importance of social media, but they often need assistance developing and implementing a strategy, so they look to hire a social media manager to grow their brand on social media sites. Continue reading

seo copywriting 2013

SEO in 2013: 10 Tips for Writing Content that Ranks

Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king.  However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results: Continue reading

How Social Media Impacts SEO: Infographic

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

The following infographic breaks down ways that social media influences the visibility of your website in search results, including: Continue reading

5 Steps for Optimizing YouTube Videos

Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo?

YouTube Logo

So yes, your business should most definitely have well branded presence on YouTube. YouTube can be one of your most powerful  tools for reaching and engaging with customers. To reach your customers, you not only have to create a YouTube channel and add videos, you need to make sure that your customers can find your videos and even drive them back to your website. Continue reading

Impact of Content on SEO

The Impact of Content on SEO: Infographic

Unique and frequently updated content written with the user in mind is a critical component of any search engine optimization strategy. The following infographic from Brafton, an online news and content agency based in Boston, explains how content impacts the visibility of a website in search results. It delves into several factors that impact how search engines determine the relevancy of content, including:

Continue reading