Tag Archives: Target audience

Facebook Ads 2012 Report Recap

Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook’s advertising tools.

For the report, 347 Facebook advertisers were surveyed, and the results were analyzed by leading industry experts from Likeable Media, WebTrends, Buddy media, BlitzLocal, and Social Fresh. The follow is a recap of some of my favorite sections of the report.

Why Do Companies Advertise on Facebook?

Top Facebook Advertising GoalsBased on the report, companies advertise on Facebook for four reasons:

  • Brand awareness
  • Engagement
  • Conversions
  • Audience Growth

In addition, companies set their advertising goals based on these same four reasons. Continue reading →

About these ads

Social Media Influencing Sales

Reblogged from OnePerspective by Nick Martin:

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This week I presented at the International Customer Reference Program Conference in Boston. It was really interesting to speak with the marketers basically in charge of harnessing the voice of customers to make an impact on their business. Attendees ranged from those who were looking to start a customer engagement program from scratch to those who sought to improve upon and evolve solidly established and successful programs they've already launched.

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Check out this very interesting article by Nick Martin, recapping his recent presentation at the International Customer Reference Program Conference in Boston. In the article he breaks down his presentation into the following two categories:

Impacting the Right Conversations Means Influencing the Bottom Line

Business need to understand the different stages of the customer life-cycle. In order for businesses to target their audience correctly during each stage of the customer, they must:
  • Research top influencers
  • Determine target search terms & phrases customers use
  • Calculate a customer's desired outcome

Four Common Social Media Mistakes to Avoid

  • Don't assume that your target audience is already following you
  • Focus on building followers
  • Defining social too narrowly
  • Optimizing for search AND social
I highly recommend not only checking out his presentation recap but also the full presentation titled Unlocking the Value of Search and Social for Customer Evidence on SlideShare.