How to Choose the Most Effective Social Media Platform for Your Brand

Go where your audience is

This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. This same process should be used for determining which social media platforms you should focus the majority of your efforts on.

The infographic below from Social Barrel analyzes the audiences that frequent ten of the most popular social media platforms to help you decide where you should focus your efforts. Continue reading

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Social Media Analytics and ROI tracking

This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.

During the presentation I covered three areas of social media measurements:

  1. Social Media Metrics
  2. Social Media Measurement Tools
  3. Measuring the ROI of Your Social Media Efforts

The full presentation can be found below! Continue reading

How to Use YouTube Annotations

In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on:

  1. YouTube LogoFile name of your YouTube videos
  2. Search engine friendly video titles
  3. Keyword optimization and link building opportunities of video descriptions
  4. Best practices for adding tags and categories to videos
  5. Categorizing videos into playlists

As promised,  I want to discuss other ways to optimize your videos for greater viewer engagement. In this article I will focus specifically on annotations, interactive elements that can be added to your video after it is uploaded. At this time, there are six types of annotations that you can add to your videos. Continue reading

5 Steps for Optimizing YouTube Videos

Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo?

YouTube Logo

So yes, your business should most definitely have well branded presence on YouTube. YouTube can be one of your most powerful  tools for reaching and engaging with customers. To reach your customers, you not only have to create a YouTube channel and add videos, you need to make sure that your customers can find your videos and even drive them back to your website. Continue reading

Biggest Moments in Social Media in 2012

Social Media 2012

From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the top social media moments from 2012, including: Continue reading

2013 Marketing Trends: Changing Role of Digital Marketing

With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a little digging for us!

In conjunction with SurveyMonkey, StrongMail, administered an online poll to learn how more than 1,000 business leaders saw their marketing strategies changing in 2013.

Expansion of Digital Marketing in 2013

Indicate the Marketing Programs You Plan to Increase Spending in 2013

Indicate the Marketing Programs You Plan to Increase Spending for in 2013

Based on the survey results, business leaders across various industries plan to have even more digitally heavy marketing strategies during 2013. Responders reported that they expected to increase spending on Email Marketing (55.5%), Social Media (51.8%), Mobile (42.8%), and SEO/PPC (39.8%) this year. In comparison, only 27.4% of responders thought they would decrease spending on Direct Mail efforts. Continue reading

Social Media Week: Continuing the Global Conversation

Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the social, cultural, and economic impact of social media. This year’s second global platform was held in 13 cities from September 24th to the 28th:social media week world map

Continue reading

Top 10 Restaurant Chains on Social Media

top 10 restaurants on social media

 

We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media

What do I want to eat? I will just Tweet out the choices and see which wins.

If I check-in to this restaurant on FourSquare could I get a coupon?

I’m such a good cook! I’m going to post a picture of what I made for dinner on Facebook!

Where should we eat for dinner? Let’s see what has the best reviews on Yelp!

I would totally make this awesome dish on Pinterest, and it would look JUST like the picture!

These are statements that we have probably either said ourselves or heard someone else say. Social media has become so engrained in our lives, that it can even become part of our dining experience. Whether it is choosing what/where to eat, sharing a great meal with all our friends/followers, or browsing for fun new recipes to use in the future, social media is creeping into our kitchen’s territory.

Check out the infographic below to find out what restaurant chains are most popular on social media. The infographic breaks down the top 10 limited-service restaurant chains by social media platform, including: Continue reading

How Fortune 100 Companies Use Social Media

Global Social Media Check Up 2012

Each year Burson-Marsteller, a leading global public relations and communications firm, completes a social media check-up examining how Fortune 100 companies use popular social networking platforms including: Twitter, Facebook, YouTube. This year, the study also included a review of how the world’s leading brands are using the newest game players, Google+ and Pinterest. Continue reading

How Social Media Has Changed the Sports Industry

Brianna Smith:

Sports industry social mediaAre you a social media and sports addict? Or just interested in the ways different industries use social media? Well, check out this great article on the role of social media in the sports industry. Using real-life examples, the article breaks down how social media techniques have been used to build player notoriety, create a culture around sporting events, increase ticket sales, and managing crisis situations.

Image courtesy of FreeDigitalPhotos.net

Originally posted on American Sports Addiction:

As the internet continues to be a driving source of information for global society, communications and marketing specialists in addition to sports leagues are beginning to adapt accordingly. 80% of fans use social media while they are watching sporting events.

The most popular content accessed via social networks? 51% of fans who use the social web follow teams and leagues, while 46% follow individual players. 48% use social networks to access video highlights, 48% to access written articles and 35% to access news bits or interviews.

Player Notoriety

The Lin Sanity epidemic emerged as a result of Twitter and New York Knicks player, Jeremy Lin. Lin gained half a million Twitter followers in one month during his 15-minutes of fame earlier this year.

University of Florida football legend and current quarterback of the New York Jets, Tim Tebow has been a Twitter sensation since he was drafted in 2010…

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