Tag Archive: YouTube

How to Choose the Most Effective Social Media Platform for Your Brand

Go where your audience is This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. Instead, you will… Continue reading

Social Media Analytics and ROI tracking

This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking. During the presentation I covered three areas of… Continue reading

How to Use YouTube Annotations

In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on: File name of your YouTube videos Search engine friendly video titles Keyword optimization and link building opportunities of… Continue reading

5 Steps for Optimizing YouTube Videos

Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo? So yes,… Continue reading

Biggest Moments in Social Media in 2012

From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the top social media… Continue reading

2013 Marketing Trends: Changing Role of Digital Marketing

With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where… Continue reading

Social Media Week: Continuing the Global Conversation

Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the… Continue reading

Top 10 Restaurant Chains on Social Media

  We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one… Continue reading

How Fortune 100 Companies Use Social Media

Each year Burson-Marsteller, a leading global public relations and communications firm, completes a social media check-up examining how Fortune 100 companies use popular social networking platforms including: Twitter, Facebook, YouTube. This year, the… Continue reading

How Social Media Has Changed the Sports Industry

Originally posted on American Sports Addiction:
As the internet continues to be a driving source of information for global society, communications and marketing specialists in addition to sports leagues are beginning to adapt…

Who Has the Better Ad Network? Facebook Vs. Google

The internet has been a buzz this week with discussion of Facebook’s IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going… Continue reading

How Marketers Will Use Social Media In The Future

Each year the Social Media Examiner publishes the ‘Social Media Industry Report‘. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that they focused on… Continue reading