I can not stress more, the importance of doing your due diligence before starting a Social Media campaign. Everything may go smoothly after launch, but don't be blindsided if things do not go as plan. Rather, have a crisis management plan in place for everything you think could go wrong. A great example we can … Continue reading Planning for Your Social Media Campaign
Recently I noticed that about an hour or so after reading a post from a company I follow, the number of comments on the post had almost doubled, or maybe even tripled. While I was amazed, I also knew that this was the power of Social Media in action; creating conversation and buzz quickly and … Continue reading Protecting Your Brand On Facebook
This blog is all about the good, the bad, and the "what were you thinking" in brand and communication strategy. Below is a a little bit about me, which is my basis for my interest in brand and communication strategy: My name is Brianna and I am currently a brand strategist at a New Orleans … Continue reading About BeingYourBrand