We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media What do I want to eat? I will just Tweet out the choices and … Continue reading Top 10 Restaurant Chains on Social Media
JC Penney has been going through a lot of changes lately, and that is an understatement. After changing their logo, leadership, strategy, and pricing model, they have been losing both their identity and their customers. But, they may have a plan to turn it all around. Check out this great article by Lisa Arthur about … Continue reading All Marketers Feel the Ups and Downs at JC Penney
The following is my most recent blog on Mudbug Media's Blog au Roux about how to determine if Google+ could benefit your social media strategy. The buzz about Google+ has revved up again lately, possibly due to the negative press that has been recently circling around Facebook, like the sharks in shark week. The press … Continue reading The Pluses and Minuses of Google+
The right packaging can make or break a customer's decision to purchase a product. If the packaging is unappealing, a customer will not give the product a second thought. Instead, they will move right on to a competitor product, and a sale, as well as a potential customer relationship is lost. One area of packaging … Continue reading Starbucks: Refreshers
Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook's advertising tools. For the report, 347 Facebook advertisers were surveyed, and the results were analyzed by leading industry experts from Likeable Media, WebTrends, Buddy media, BlitzLocal, and Social Fresh. The follow is a recap of some … Continue reading Facebook Ads 2012 Report Recap
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including: What platform will your end users view the email in? … Continue reading How to Create a Successful Email Marketing Campaign
Dan Cobley, a marketing director at Google, gave a presentation at the TED Global 2010 conference titled "What Physics Taught Me About Marketing". When I first saw the title of this presentation I was hooked, I had to know how can marketing and branding principles be explained using physics. Well, Dan Cobley explains just that … Continue reading Marketing Explained Using the Laws and Principles of Physics
Each year Burson-Marsteller, a leading global public relations and communications firm, completes a social media check-up examining how Fortune 100 companies use popular social networking platforms including: Twitter, Facebook, YouTube. This year, the study also included a review of how the world's leading brands are using the newest game players, Google+ and Pinterest. The way … Continue reading How Fortune 100 Companies Use Social Media
Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution of the marketing and advertising profession, from Mad Man to Now. In the infographic, Matt breaks down each aspect of both the 50's/60's marketer … Continue reading Mad Men vs. The Modern Marketer
Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand meaning. Building a connection with customers is not a simple nor a quick endeavor; rather, it takes consistency, determination and a … Continue reading 6 Steps for Connecting with Customers