Being Your Brand is a blog all about the good, the bad, and the “what were you thinking” in marketing strategy. Below is a a little bit about me, which is my basis for my interest in brand and digital marketing strategy.

My name is Brianna Miller and I am a Digital Marketing and Demand Generation Expert specializing in creating and implementing inbound marketing strategies for small and large companies. I am currently the Director of Digital Marketing and Demand Generation at Protenus. As the Director of Digital Marketing and Demand Generation, I am responsible for the development and implementation of cross-departmental inbound marketing campaigns to nurture and grow Protenus’ customer base.

I am also an Adjunct Professor at the University of Missouri St. Louis where I teach Intro to Marketing as part of the College of Business Undergraduate Program, as well as the Social Media Strategy course and Advanced Facebook Advertising course for the UMSL Digital Marketing Certificate program. I am a member of the Marketing Advisory Board for the UMSL College of Business and the Executive Director for the record-breaking Midwest Digital Marketing Conference produced by the UMSL College of Business

I began my career as a Brand Strategist at Mudbug Media, an interactive media agency in New Orleans, where I was responsible for the creation and implementation social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Following my time at Mudbug Media, I was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where I was in charge of their lead generation marketing efforts, including social media strategy, SEO, website strategy, PPC, email marketing, and event promotion. Prior to my current position at Protenus, I was the Director of Digital Marketing at TeraRecon, a leading global medical imaging software company, where I was responsible for developing and implementing the yearly marketing plan incorporating the product release and sales promotion schedules.

I hold a Masters in Business Administration and a Certificate in Digital Marketing from the University of Missouri St. Louis, and a Bachelors of Science with a double major of consumer behavior/marketing and management from Tulane University.

For more information about my marketing experience, connect with me on LinkedIn!

Certifications:

HubSpot Academy Certifications:

• Inbound
• Inbound Marketing
• Email Marketing
• Content Marketing
• HubSpot Marketing Software
• Digital Advertising
• Contextual Marketing
• Inbound Sales
• Growth Driven Design
• HubSpot CMS for Marketers
• HubSpot Reporting

Other Certifications:

• Facebook Certified Digital Marketing Associate
• Hootsuite Platform Certification

If you are interested in digital marketing or demand generation strategy creation, please contact me.