Being Your Brand is a blog all about the good, the bad, and the “what were you thinking” in brand and communication strategy. Below is a a little bit about me, which is my basis for my interest in brand and digital marketing strategy:
My name is Brianna Smith and I am a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. I currently serve as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader in advanced image processing innovation for CT, MR and PET; where I develop cross-departmental digital marketing strategies to nurture and grow TeraRecon’s global customer base.
I am also an Adjunct Professor at the University of Missouri St. Louis where I teach the Social Media Strategy course for the Digital Marketing Certification program. I am the Executive Director for the record breaking Midwest Digital Marketing Conference, and haveserved as the Vice President of the Social Media Club St. Charles. I earned my MBA from the University of Missouri St. Louis and Bachelor’s Degree in Business Management and Marketing from Tulane University.
I began my career as a Brand Strategist at Mudbug Media, an interactive media agency in New Orleans, where I was responsible for the creation and implementation social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to my current position at TeraRecon, I was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where I was in charge of their lead generation marketing efforts, including social media strategy, SEO, website strategy, PPC, email marketing, and event promotion.
For more information about my marketing experience, visit my interactive resume on re.vu!
- Google Analytics Certified
- Hootsuite Professional Certification
- Inbound Marketing Certified from HubSpot
Featured Work Examples:
|Mia Grace Bridal – St. Louis||Complete Vein Center – St. Louis|
|Creation and optimization of Mia Grace Bridal website; as well as the creation and management of inbound marketing strategy that included social media marketing, search engine marketing, social media advertising, print advertising, email marketing, and blog development.||Website creation, custom patient focused content writing, and search engine optimization of the Complete Vein Center website; as well as the creation of social media marketing strategy and optimization of external physician listings.|
|Olive and Oak – St. Louis|
|Creation and optimization of Olive and Oak restaurant website; as well as the creation of their social media marketing strategy.|
If you are interested in website creation, SEO implementation, content writing services, or social media strategy creation, please contact me.