The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one social media platform, so it is important to develop a multi-platform strategy. The strategy should also include ways to drive traffic across platforms and … Continue reading Hunger Games Social Media Strategy Breakdown
Category: Brand Strategy
Hunger Games Website Strategy
Like many others, I have read and fallen in love with the Hunger Games trilogy. Upon finishing the last book, and with the knowledge of the upcoming movie, I decided to check out the movie’s website to watch the trailer. As I dug deeper, I found much more than just a website full of information … Continue reading Hunger Games Website Strategy
Predicting Social Media Outcomes
There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great … Continue reading Predicting Social Media Outcomes
Top 10 Favorite Takeaways from SXSWi
This week, my twitter feed was full of quotes from SXSWi. I was not able to attend the conference myself, but agencies from all over the country have been tweeting and blogging about their experience there, so... I thought I would share some of my favorite takeaways that they have shared. Agencies Moosylvania - an … Continue reading Top 10 Favorite Takeaways from SXSWi
Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
Takeaways This is a great blog on how to perfect your tone when writing content for social media. Social media isn't about sounding like a brand or company, it is about making a personal connection with your customers. Don't try to sell your customers constantly through social media. Your customers are not following you on … Continue reading Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
Banana Republic In Flight Fashion Show
Banana Republic is doing an amazing job of promoting their new Mad Men collection. Their newest promotional effort was spontaneous, innovative, and buzz worthy. During a Virgin America flight from New York to Los Angeles, Banana Republic held a spontaneous fashion show right in the middle of the airplane. Using the aisle as the runway, … Continue reading Banana Republic In Flight Fashion Show
Protecting Your Online Reputation
Your online reputation can make or break your personal brand strategy. In order to maintain your online reputation, regularly scheduled monitoring is necessary to keep track of what information about you is out there on the internet. While you can control what is on your personal online profiles (Facebook, LinkedIn, etc), you can't always control … Continue reading Protecting Your Online Reputation
Growing Offline Business Using Online Tools
Social media has several purposes: Creating Conversations Building Brand Awareness Build a Community Educate Reach New Audiences Understand Your Current Audience Create a More Personal Brand Interact Directly with Customers Display Credibility Promote Your Company The list could go on and on, on why social media is beneficial to your brand. With any marketing attempt, … Continue reading Growing Offline Business Using Online Tools
Digital Tools to Boost Your Brand
Check out the infographic below shared by PR Daily on what the top digital tools are, why they are the best, and who is already successfully leveraging them
7 Tips on Becoming Wildly Successful
I recently read a great blog post by Maren Kate on how to build a successful company or personal brand strategy. While this article was written in 2009, all the tips she shares are as relevant now as they were then. Be Your Own Groupie. Know what your business core, strengths, and niche are, and … Continue reading 7 Tips on Becoming Wildly Successful