Keywords are the basis of a successful SEO campaign. But, how do you decide what keywords to use? One of the first things to remember when beginning search engine optimization is that you need to be realistic. There is a lot of competition to obtain the top ranking spots, especially for the very generic words. … Continue reading The Evolving Role of Keyword Research
Category: Brand Strategy
Should My Brand be on Pinterest?
Atomicdust, an agency in St. Louis, posted a great blog on how to determine if your company should be using Pinterest. As of now, Pinterest is driving more referral traffic than Google+, YouTube, and LinkedIn combined (10 million monthly visitors and growing). I really enjoyed this post because it asks three straight-to-the-point questions about Pinterest … Continue reading Should My Brand be on Pinterest?
Navigating the New Company Facebook Timeline Pages
The internet has been buzzing this week about company (fan) pages on Facebook switching to the timeline format. So, you have built your company's social media strategy based on how people find and share information using the old page format, but do you really need to change how you use Facebook just because the page … Continue reading Navigating the New Company Facebook Timeline Pages
Social Media Marketing Trends
Social media is constantly evolving and changing, including: How individuals use the different platforms (Twitter, Facebook, Pinterest, etc) How companies communicate with customers How to measure success and ROI How much to invest into a social media strategy and implementation (what is the value of social media?) The Social Media Examiner published a great article … Continue reading Social Media Marketing Trends
Creating Brand Opportunity Out Of Negativity
One of the basic rules of business is “Make the customer happy.” Companies know that a negative comment from one customer can quickly turn into ten. The basic rules of business have not changed, but the power of the customers voice has grown exponentially. One negative comment can instantly turn into hundreds of shares and … Continue reading Creating Brand Opportunity Out Of Negativity
Social Media Week 2012 – A Global Platform | Blog au Roux | Mudbug Media, Inc.
Via Scoop.it - Being Your Brand Check out the blog I wrote for Mudbug Media on the Social Media Week 2012! Here is a snippit from the blog: Last week was Social Media Week 2012, a weeklong global initiative that focuses on the impact of social media on culture, politics, economics, and social change. This … Continue reading Social Media Week 2012 – A Global Platform | Blog au Roux | Mudbug Media, Inc.
What Do You Do When Your Social Media Strategy is a Success
So, you have created and implemented a great social media strategy for your company. It is creating conversations and growing your brand. But...what do you do next? What to Do When Your Social Media Strategy Is Successful [VIDEO]
How the 10 Most-Followed Brands are Leveraging Pinterest
Pinterest is definitely catching the interest of big and influential companies, mostly fashion and media based companies. Including, one of may favorite websites, Mashable! Magazine companies have seen the advantages of the new image based social media, including Real Simple and Better Homes & Gardens. Both of these magazines benefit from Pinterest because decorating tips … Continue reading How the 10 Most-Followed Brands are Leveraging Pinterest
Maintaining Brand Consistency
Some of the first things that come to mind when thinking about brand strategy are logo design, tagline, company goals and values, messaging voice, sales platforms (physical location and/or website), and company culture. While the above-mentioned form the basis of brand strategy, many smaller items can significantly affect the success of your brand strategy. Consistency … Continue reading Maintaining Brand Consistency
How to Harness the Power of Hashtags
Twitter is a unique platform, in which you are only able to have a conversation with the world using 140 characters. So how do you make your tweets stand out from the rest, and be found by engaged followers? One word…#HASHTAGS. Hashtags are one of the most powerful tools you can use to increase the visibility of your tweets. Twitter is a real time feed that changes … Continue reading How to Harness the Power of Hashtags