Your personal brand is probably the most important and powerful member of your team. It can jump-start your career or take your existing career to new heights! But, ignoring your personal brand and not giving it the time it is worth can potential harm your career, or at the very least leave it a bit stagnant. By … Continue reading The Many Important Roles of Your Personal Brand [Infographic]
You could easily spend hours upon hours a day working to grow and manage your personal brand online and offline. But you won’t have to spend such a large amount of time if you are use the right tools. I commonly receive the question about what tools I use to more efficiently manage my personal … Continue reading 11 Tools for Managing and Growing Your Personal Brand
A brand is not only a company, logo, or trademark; it is anything that identifies or differentiates one thing from another. That could be one company from another, such as Coca-cola and Pepsi, or one person from another. As marketers in the digital space it has become more critical than ever to develop and grow our personal … Continue reading A Marketer’s Guide to Getting Started with Personal Branding
You may remember Erik Qualman's very popular video The Social Media Revolution, that was originally published in 2009 in conjunction with his #1 best selling book (and one of my personal favorite social media books) Socialnomics. His original video from 2009 brought us some eye-opening statistics, including: That Ashton Kutcher and Ellen Degeneres have more Twitter followers than … Continue reading #Socialnomics 2014: Current State of Social Media
Blogs have become the life force behind a brand's online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you … Continue reading Building Your Blog [SlideShare Presentation]
We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google's Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company's industry. A … Continue reading How to Create Your Own WordPress Blog: A Video Tutorial
Social media is not just an excellent tool to grow your brand identity and connect with customers, it is also one of the best tools for customer service. Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest coupon or information … Continue reading Using Social Media as a Customer Service Tool: Infographic
2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social … Continue reading The Social Media Report Card: Infographic
LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to learn more about you. However, to grow your professional network, you need to optimize your profile so that industry professionals can find you. The … Continue reading 5 Steps to Optimizing Your LinkedIn Profile
With hundreds of applicants applying for every job right now, how do you make your resume stand out from the rest? One way is by creating an infographic resume. My favorite tool for building a visual, dynamic, and interactive resume is Re.Vu. Re.Vu calls its self the "Cure for the Common Resume". They not only … Continue reading Stand Out With An Infographic Resume