Today I was able to watch two great live presentations from social media week 2012: Moves Like Jagger: Customer Service Evolved- from Social Media Week San Francisco Applying Big Data Analytics to Social Media Data - from Social Media Week New York Business and Innovation At the end of this week, I will do a … Continue reading Social Media Week 2012
Category: Real Life Examples
Integrating Brand Strategy into Website Design
Now, more than ever, it is important that we stop treating a brand and a website as separate entities. Websites should be extensions of the brand, not separate. A brand is more than a company's logo, product, or tag line; it is the experience that customers associate with the company and the essence of the … Continue reading Integrating Brand Strategy into Website Design
Planning for Your Social Media Campaign
I can not stress more, the importance of doing your due diligence before starting a Social Media campaign. Everything may go smoothly after launch, but don't be blindsided if things do not go as plan. Rather, have a crisis management plan in place for everything you think could go wrong. A great example we can … Continue reading Planning for Your Social Media Campaign