Your online reputation can make or break your personal brand strategy. In order to maintain your online reputation, regularly scheduled monitoring is necessary to keep track of what information about you is out there on the internet. While you can control what is on your personal online profiles (Facebook, LinkedIn, etc), you can't always control … Continue reading Protecting Your Online Reputation
Category: Search Engine Optimization
Growing Offline Business Using Online Tools
Social media has several purposes: Creating Conversations Building Brand Awareness Build a Community Educate Reach New Audiences Understand Your Current Audience Create a More Personal Brand Interact Directly with Customers Display Credibility Promote Your Company The list could go on and on, on why social media is beneficial to your brand. With any marketing attempt, … Continue reading Growing Offline Business Using Online Tools
The Evolving Role of Keyword Research
Keywords are the basis of a successful SEO campaign. But, how do you decide what keywords to use? One of the first things to remember when beginning search engine optimization is that you need to be realistic. There is a lot of competition to obtain the top ranking spots, especially for the very generic words. … Continue reading The Evolving Role of Keyword Research