Via Scoop.it – Being Your Brand
Community managers from different businesses & industries offer their insight on how to best increase your productivity & the best tools to do so.
Via mashable.com
Category: Social Media
Pinterest: Everything You Wanted to Know About 2012's Hottest Startup [INFOGRAPHIC]
Via Scoop.it – Social Media Buzz
How fast is Pinterest growing? How many people work there? This infographic lays it out.
Via mashable.com
Social Media Week 2012
Today I was able to watch two great live presentations from social media week 2012:
- Moves Like Jagger: Customer Service Evolved- from Social Media Week San Francisco
- Applying Big Data Analytics to Social Media Data – from Social Media Week New York Business and Innovation
At the end of this week, I will do a recap of all the tricks and tools I learned from the different speakers and panels.
If you are interested, you can watch all the presentations, panels, and events from all over the world live online. You can even tweet in your questions, and they will answer them while you watch. I recommend watching the Applying Big Data Analytics to Social Media Data panel discussion, some really impressive social media analytics tools were discussed. All of the past event videos, which were originally live streamed, are available at the bottom of each event page (ex: at the bottom of the SMW NY Business and Innovation page).
Click following LiveStream link to watch presentations for Social Media Week live from New York, Hamburg, London, Miami, San Francisco, Washington D.C., Paris, Singapore, Toronto, and Toyko. LiveStream
Also, check out the Social media Week Real Time Inforgraphic. It is very cool! Real time info on the top trending topics, check-ins, hashtags, handles, tweets, and events. Below is a screen shot of the global Social Media Week Real Time Infographic.
Use the following link to check out the: Social Media Week 2012 Real Time Infographic
International Social Media Trends
I started wonderin
g how social media trends and usage differs by country. Based on Facebook’s fact sheet, international users make up a big chunk of the market. Over 80% of users are outside the U.S. and Canada (WOW!), 676 million active monthly users to be exact. That is a lot of users/followers that can make a big impact on an international social media campaign.
So, if your company is already in the international market, or thinking of expanding here is some info that might come in handy when devising your strategy:
Top social media platforms by age group
A few of the top platforms for social media users 18 and under are (globally):
- Formspring
- Skyrock
- YouTube
- Dailymotion
- Fanpop
- Kaizin001
- SchulerVZ
A few of the top platforms for social media 18 – 30 are (globally):
- MeinVZ
- Badoo
- Netlog
- Flickr
- YouTube
- StudiVZ
- Tuenti
- The Student Room
- DevianArt
The top 5 social media sites globally are:
- YouTube
- Qzone
- Pengyou
The top 5 countries with the highest percent of population online are:
- Sweden
- Denmark
- UK
- Germany
- Canada
Interesting: The United States isn’t in the top five, it is actually #8 with 78% of the US population online. Check out how all countries rank: (http://www.internetworldstats.com/)
It is also interesting how social media uses differ by country; for example, blogging is the most popular form of social media in France, while chatting and social networks are most popular in the UK.
The importance of the topic of the social media platform differs by country, as well. A platform called DeviantArt, which showcases user generated art, is very popular in Australia. Qzone is a Chinese 
based social media platform that is nickname based. Qzone users are not required to use their real names (which is required by Facebook). Amino.dk is a business focused platform for entrepreneurs and the self-employed; it is popular with the online community in Denmark. An online advice site, Gutefrage.net, and a professional networking site, Zing, are both very popular in Germany. In Japan, a platform called 2-Channel is even more popular than Facebook, it allows users to post anonymously and does not require registration.
Thoughts:
Based on the different country trends, it is clear that it is very important that research into a target market’s use of social media is critical, as well as thinking outside of our normal Twitter/Facebook/YouTube bubble. While Twitter, Facebook, and YouTube are very popular in other countries, the other country specific big-players should be taken into account, as well.
If you are interested in more stats on the international social media trends, check out this great SlideShow
Why Wikipedia Is Important For Your Social Media Strategy
Many times Wikipedia is overlooked as a tool for both branding and social media. Wikipedia at its core is a collaborative information source and a social media. It is often one of the first listings that appears in search results, and is many people’s first choice when they want quick information.
A big reason that Wikipedia should not be overlooked is because Facebook pulls information and images directly from Wikipedia pages for the info sections of community pages. Community pages are Facebook-administered and auto-generated. Community pages were auto-generated from keywords Facebook users often used in reference to their “likes”, interests, and work. So, there is probably at least one (if not more) community pages out there with your company’s name.
Since community pages are Facebook-administered, it is important to keep content up-to-date on your company’s Wikipedia page, or create a Wikipedia page for your company so that the community page is not blank.
The majority of Facebook users are unaware that companies do not actually control community pages, so your brand can still be damaged by incorrect content pulled from Wikipedia. In addition, only a certain amount of content will be pulled from the Wikipedia page. (Approximately 250 words though this number varies greatly across pages)
Below are screen shots of the Macy’s Department Store Facebook Community page and the Macy’s Department Store Wikipedia page – Same content!
Planning for Your Social Media Campaign
I can not stress more, the importance of doing your due diligence before starting a Social Media campaign. Everything may go smoothly after launch, but don’t be blindsided if things do not go as plan.
Rather, have a crisis management plan in place for everything you think could go wrong. A great example we can all learn from, in regards to the importance of having a crisis management plan in place prior to launching your Social Media campaign, is the recent McDonald’s #McDStories Twitter campaign. McDonald’s Twitter campaign did not evolve as planned and the lack of a crisis management plan made the situation even worse. Check out the LA Times article about the campaign: McDonald’s #McDStories Twitter marketing effort goes awry
Protecting Your Brand On Facebook
Recently I noticed that about an hour or so after reading a post from a company I follow, the number of comments on the post had almost doubled, or maybe even tripled. While I was amazed, I also knew that this was the power of Social Media in action; creating conversation and buzz quickly and in real t
ime. The number of comments on a brand’s single post can reach into the 1000’s in the matter of hours.
Moderating a large, and rapidly multiplying, amount comments can be difficult and overwhelming. One reason that moderation can be difficult is because of the Facebook culture. Facebook users expect a two-way conversation with the company, not just the other users. The combination of the users’ expectations and the vast number of comments turns social media brand management into a 24/7 job.
When venturing into the Social Media forum, it is important to plan not only one when, where, and what you will post, but also how you will respond to your audience. For most companies, the difficult questions or comments that you receive now, whether through email or phone calls, are the same questions that you will receive in the social media forum. Setting up a protocol on whether you will respond to comments, and if so, which ones. This is imperative for brand health.
The expectations of users varies by platform, Facebook users are more likely to expect a response than twitter followers, or at least expect a response sooner. At times, it may seem like it would be easier to delete negative comments that show up on your company’s page, but that may actually lead you down a more difficult path. Facebook users notice when a comment has been deleted from the comment thread and are often offended. Be very cautious when deleting comments, because this action may spark a larger negative backlash.
It is very common for Companies to post a “commenting policy” in the info section of their Facebook page, which would include protocols for dealing with inappropriate or offensive comments. If an inappropriate or offensive comment is posted on the page, then the established protocol should be followed to a “T”. In the Social Media world, it is considered justified to remove the offensive comment from the page. In addition, you should also respond to the comment via the comment thread or through Facebook message. You could mention your company’s “comments policy” and ask that they contact you via email with any questions or concerns.
If you only remember one thing when deciding to do Social Media, is that it is imperative that you prepare as much as possible beforehand. Social Media is an amazing tool that can grow and build a strong community around your brand, as long as you are prepared and active.