When it comes to meeting the challenges of tight budgets and limited resources, small B2B marketing teams need a strategy that packs a punch. That’s where account-based marketing (ABM) steps in. ABM isn’t just a buzzword—it’s a foUnlock Big Wins with ABM for Small B2B Teams For small B2B marketing teams juggling tight budgets and … Continue reading Mastering ABM for Small B2B Marketing Teams
A few weeks ago I had the honor of presenting on how to Take the Pulse of Your Marketing: 5 benchmarks to Monitor and Strategies to Move the Needle at the 2023 Healthcare and IT Marketing Conference in Las Vegas. While attending the event, I also had the opportunity to sit in on some great … Continue reading Key Takeaways from the #HITMC23 Marketing Leadership Panel
Lead generation and demand generation are often used interchangeably, but they are two distinct processes. Here, I will define lead generation and demand generation and explain the difference between the two. I will also provide an overview of B2B marketing, which is often used as the umbrella term that encompasses both lead generation and demand … Continue reading Back to the Basics: Defining Lead Generation vs. Demand Generation
Your personal brand is probably the most important and powerful member of your team. It can jump-start your career or take your existing career to new heights! But, ignoring your personal brand and not giving it the time it is worth can potential harm your career, or at the very least leave it a bit stagnant. By … Continue reading The Many Important Roles of Your Personal Brand [Infographic]