Social media has become one of the greatest tools for companies to build relationships with their customers. While some companies are hesitant to use social media because of the inability to control negative comments, others realize that the benefits extremely outweigh the risks.

The infographic below breaks down how 5 companies were able to leverage the best features in social media and are rocking it!

Check out the social media strategies for:

• Dell – focused on using social media to listen to what their customer’s wanted
• Morton’s Steakhouse – used social media to surprise their customers
• Unisys – focused on the resource sharing benefits of social media
• KLM – used social media to provide 24/7 customer care
• ABC – used social media to promote new shows & enhance the entertainment experience

Check out more about social media strategy creation and the future of social media.

Created by Voltier Digital for ScottMonty.com