As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across … Continue reading 20 Marketing Statistics That Will Influence Decisions in 2014
The WordPress.com stats helper monkeys prepared a 2013 annual report my blog. Here's an excerpt: The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 57,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 21 sold-out performances for that many people … Continue reading Look Back at Being Your Brand in 2013
Blogs have become the life force behind a brand's online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you … Continue reading Building Your Blog [SlideShare Presentation]
We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google's Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company's industry. A … Continue reading How to Create Your Own WordPress Blog: A Video Tutorial
Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are … Continue reading SEO in 2013: 10 Tips for Writing Content that Ranks
The WordPress.com stats helper monkeys prepared a 2012 annual report for my blog! Thank you to all my wonderful readers, you have helped make this a WONDERFUL year! Here's an excerpt: 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 18,000 views in 2012. If each view were a film, this … Continue reading Being Your Brand – 2012 in review
As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the forefront. However, content marketing can be quite overwhelming when first diving in, so it is important to understand the influence that … Continue reading Components of High Quality Content Marketing
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging - 43% of companies will have active blogs in 2012, up from 39% in 2011 Create an email newsletter - 77% of companies will use … Continue reading The Future of Blogging
Social media is probably the best tool that you can use these days when job hunting. Actually, when I was applying for my first job in the marketing and advertising industry, after college graduation, some companies requested that I include social media in my application. It was requested that I did not send them a … Continue reading Social Media and Your Career